It’s good to avoid a check-the-box approach to corporate gifting, but there is a list of tenets of corporate gifting that are smart to check off to enhance the impact.
□ Personalize with a note – A handwritten note that explains a unique element of that business relationship makes it more authentic. If you’re sending too many gifts to write a note with each, reconsider your gift list or select the most important ones to include a note with.
□ Opt for cultural sensitivity – Avoid reference to any certain religion, even if you are confident you know the recipient’s beliefs. Beware of international customs and norms if gifting globally.
□ Creative packaging adds memorability – Consider investing in custom packaging to stand out. A gift box is often a better place for your corporate logo than on the gift itself.
□ Plan holiday gifting year-round – Conversations with business partners about personal interests occur all year. To become a better gift-giver, get into the habit of making notes in each client’s profile.
9
Author
Get our newsletter and digital focus reports
Stay current on learning and development trends, best practices, research, new products and technologies, case studies and much more.
