To extend the memorability and value of corporate incentive travel experiences, many companies are sending attendees home with a keepsake. You could leave a gift in each participant’s hotel room, but where’s the fun in that?
Gifting experiences such as Citizen Watch America’s “Gift In Time” onsite service have become a fun way to stage an event within an event. They provide an opportunity for program participants to “shop” together for a watch or piece of jewelry that will serve as a lasting memory of the recognition they earned from an employer or business partner.
Citizen Watch America offers two versions of its onsite gifting experience. In one, a collection of assorted men’s and women’s watches are shipped to the event site where they are displayed in a pop-up shop. Reward recipients select the watch they want and take it home with them.
The other option, which Citizen calls “Pick-a-Gift,” also showcases the assortment of watches in a pop-up shop. Reward recipients select the style they want, and the watch is drop shipped to their home after the event. With this option, watches can be personalized with an event name, company logo or other message. Sponsoring companies can have all the watches shipped to the company address instead and hand out the watches in another celebratory event.
Adrienne Forrest, senior vice president of corporate sales for Citizen Watch America, said the Pick-a-Gift model ensures that all participants get their first choice of watch style and do not have to worry about inventory of any single style running out. Pick-a-Gift is also a great option for events that are held outside the U.S., as tariffs, duties and other complications make shipping a number of timepieces to another country cost-prohibitive.
An Ideal Multigenerational Reward
Watches are a wise reward choice for today’s multigenerational work force, including younger workers. A 2024 survey commissioned by Watchfinder & Co., a global luxury pre-owned watch specialist, found that Gen Z watch shoppers are projected to spend nearly double the amount on luxury watches than the generations above them.
The same report found that Gen Z’s favorite watch styles include fashion-forward and on-trend designs, minimalist dress watches and vintage inspired models from the 1980s and 90s.
Citizen Watch America has a wide range of styles and price points from $45 to $45,000. Beyond the Citizen brand, high-end, highly coveted brands include Bulova, Accutron,
Alpina and Frederique Constant. In addition, they offer Bulova clocks, Bulova Jewelry, as well as Bulova collaborations with Frank Sinatra, Frank Lloyd Wright, Marc Anthony, Tony Bennett and Stetson. Citizen is a corporate alliance partner with Disney and offers watches for Disney, Marvel and Star Wars franchises.
“People love our gifting experience. It becomes part of the entertainment for the event,” Forrest said.”
A Gift They’ll Gab About
To learn more about how Citizen Watch America can add an energetic gifting experience to your next event, visit cwacorporatesales.com or email Adrienne Forrest at aforrest@citizenwatchgroup.com.
