Studies show that a strong internal communications strategy in a company enhances business success. While this is reason enough to make it a priority, it is not the only benefit of effective internal communications. Here are additional reasons why internal communication is critical in today’s changing workplace.
It provides a feeling of direction for employees.
Employees want to know what their goals are, how they will achieve them, and how important their contributions are to those goals. They want to be respected, heard and a part of the team. This is especially true for millennials and Generation Z, who appreciate feedback and face-to-face interaction. Since they grew up in the digital age of social media, they’ve been accustomed to a continual stream of comments, sharing and criticism. Announcing information about a team’s successes on a regular basis is both beneficial and inspiring. A sense of teamwork and progress is fostered by achieving specified goals as a group.
It increases the power of middle management.
Communicating only from the top down often results in a trickle of information that can produce delays, limited feedback and complete reliance on each individual in the chain’s own communication efforts. Conversely, decentralized or location-specific communications channels facilitate the flow of information from HQ to frontline employees by enabling middle manage- ment. This allows for more efficient knowledge dissemination as well as the opportunity to improve management skills. It’s especially crucial for millen- nials and Generation Z, who frequently feel unprepared for their new obligations.
It assists in delivering on your brand promise.
A company’s reputation is determined by its brand promise. With each meeting, customers may expect to receive this value or experience. Clear goals, well- trained workers, and friendly faces will significantly improve a customer’s experience and increase income.
Its importance in a crisis is unmistakable.
To avoid escalation of a crisis, prompt and careful communication with employees and external stakeholders is critical. Internal communication helps with both short- and long-term crisis management, as well as influencing the narrative in crisis situations. Short-term management is concerned with the problem, while long-term plans are more concerned with preserving the company’s image and putting in place measures to prevent bad situations from recurring.
It serves as a retention tool. Millennials and Gen Z workers are known for a willingness to shift occupations. In the next two years, up to 40% of respondents say they’re open to changing careers. Internal communi- cators are responsible for decreasing these figures by providing continual feedback and engagement opportunities for employees, which helps to minimize attrition rates.
Transparency is improved. Creating trust among your work team is critical. Internal communication is a key pathway to achieving that. Employees place a high importance on transparency in dealings with all levels of manage- ment, ranking it as the most significant factor in determining their satisfaction and fulfillment at work. Providing both a rumor-free environment and trans- parency is crucial for a generation of employees that are skeptical to the core.