Home Break Out the Lanyards

Break Out the Lanyards

October 2021

View Downloadable Edition
Are Trade Shows Set for A Rebound?

Are Trade Shows Poised for a Rebound?

A return to meeting in person may be slow, but aspects of live events simply can’t be duplicated

Cameras Off Can Lessen Fatigue

When meeting in person isn’t possible, a telephone call may be the next best thing to being there.

Virtual Is a Reality.

Hybrid is the new black. What does that mean for show sponsors and attendees?

Six Steps to More Engaging Virtual Meetings

John Chen, author of “Engaging Virtual Meetings," uses "ENGAGE" as a mnemonic means of remembering six steps to defeat virtual meetings fatigue.

Virtual Exhibits Lose Effectiveness

Like it or not, some aspect of virtual is here to stay for trade shows and marketing events. There are ways to help make virtual work for you.

Show Floor Buzz

B2B sales and marketing professionals share their thoughts about the future of trade shows and marketing events.

Online Partners

Sales & Marketing Management

Stay up-to-date on SMM’s latest content