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Can College Classrooms Create Better Salespeople?

May 2026

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Can College Classrooms Create Better Salespeople?

Does a formal sales education at a college or university produce a new rep who is more capable than someone without the course work? Academicians and real-world sales managers offer their thoughts.

Mentoring Is Different Than Training, But Just As Important

Mentorship is different than training or coaching, but it's equally important to developing successful sales reps. A look at the how's and why's of mentoring.

With Training, AI Stands for ‘Augmentation Initiative’

Savvy sales managers understand that AI can be a force multiplier by removing mundane tasks from them and their reps, as well as improving their coaching capabilities by pinpointing what to focus on.

The 2026 Leadership Reality: Realities, Priorities, Imperative

The Leadership Reality Report from Lone Rock Leadership identifies three realities defining the B2B sales environment and four priorities that separate leaders who thrive from those whose value is plummeting.

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