Home Pricing in a Pandemic
4 tips for more engaging remote sales presentations
Sales reps who were selling in person a few months ago are now steeped in a very different (virtual) reality. But how do salespeople...
Managers in the recovery can focus on change
Our behaviors and decisions change regularly to a very large degree because of context. With the quarantine, and now the recovery, the context that...
Pandemic Selling by the Numbers
Almost half of small and medium-sized business owners (48%) have experienced a severe decline in demand or have stopped operations altogether in response to...
COVID-19 accelerates expected B2B sales trends
The way companies buy and sell from each other looks very different than it did even six months ago. McKinsey & Company created its...
Is COVID-19 messaging fatigue real?
Melissa Sargeant is chief marketing officer at Litmus, a marketing company that helps businesses create emails that convert.
Q: It’s been about three months since...
Pricing challenges posed by a pandemic
Under normal circumstances, you may have been able to set a competitive but fair price for your company’s goods or services and stick with...
Improving the Post-Sale B2B SaaS Customer Experience
Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. An original promise...
