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The Voice of the Sales Rep

December 2025

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How Reps Rate Their Bosses, Teammates and Training

In SalesFuel's survey of B2B sales reps, sales managers receive high marks overall, but areas for improvement include adoption of AI in all aspects of sales.

Who’s the Best Sales Manager They’ve Ever Had?

The best sales managers balance results with relationships.. They score highly in key areas of leadership, including communication, empathy and motivation.

The Motivation Mismatch: Why Commission Isn’t Enough Anymore

Gallup reports that 70% of team engagement is directly influenced by the manager. Yet the SalesFuel study alarmingly reveals that a quarter of sellers say their manager fails to inspire them. It's up to sales managers to recognize personal motivators of each team member and offer rewards accordingly.

What’s Driving AI Adoption (and Avoidance)

While many reps experiment with AI tools, few understand where it fits into their company's sales ecosystem. Top-performing sales teams in the (near) future won't be the ones with the most data, they'll be the ones who know how to think critically, act ethically and sell intelligently in partnership with AI.

The Top 10 Traits That Set High Performers Apart

SalesFuel's "Voice of the Sales Rep" and "Voice of the Sales Manager" surveys reveal what drives winning salespeople and how the best sales managers identify them during the hiring process.

7 Reasons Why Top Sales Reps Leave And What You Can Do to Keep...

Four in 10 high-performing B2B sales reps say they receive new job offers at least twice per year. Here are here are seven key priorities sales leaders need to focus on to keep their top performers.

Learning More One Dish at a Time

The Voice of the Sales Rep survey is loaded with insights that can help sales managers be better at their job, which in turn helps reps be better at theirs. It's great to get so much information from some 830 salespeople.

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