Lift (...by Seiko)

How important are end-of-month/quarter/year dates for sales revenues? On one level, they’re everything. Deadlines drive activity. On another level, they’re just numbers, dates and made-up deadlines that are creations of our imagination. However we frame them, the undeniable truth is they matter.


 

Tim Houlihan

Sales reps and rewards go hand in hand. Managers use rewards because they reliably deliver recognition and motivation. However, one often overlooked aspect of a reward is the signals that go with them.



 
TIM HOULIHAN

Managers must keep in mind that early experiences for new employees echo from the culture canyon and set the long-term tone.



 
TIM HOULIHAN

Face it, your lead machine is tired. You’re hitting the gas, and you’re not getting the speed you once did. To change things up, you’ll need to go deep on new technologies and new media outlets, not to mention deciding what you’re going to say in your promotions.



 
TIM HOULIHAN

Sales managers are a rare breed. Most organizations employ one sales manager for every six to 10 sales reps. Making it to the sales management ranks indicates you occupy a spot that roughly 90% of your peers have not. Congratulations.



 
Tim Houlihan

At the end of each episode in the 1980s cartoon series featuring G.I. Joe, our hero would explain the moral to the story and remind the viewers, “And now you know, kids, and knowing is half the battle.”



 
Tim Houlihan

In a 2018 survey, Bain & Company discovered that 80 percent of companies believe their customer experience is not only better than average, it’s “superior.” The trouble is that in the same survey, only 8 percent of customers believed they were receiving a superior experience.



 
Tim Houlihan

Do you avoid team incentives because you are worried about being fair? Are you concerned about rewarding free riders when only a few strong dogs pull the sled?



 

Maybe we’ve met. Was it was at a trade show or a conference? You said you’ve built a lot of sales incentive programs as a manager, and, not to toot your own horn, but they have worked pretty darn well.



 

This month, Lift takes a Q&A approach to reflect some recent, real-world conversations about incentive budgets.

The foremost budget issue is this: incentives are self-funding. Incentives are not an expense. If they look like an expense, sharpen your pencil, measure them properly, and build a compelling ROI.



 

In an article written a few years ago, Michael Jordan, one of the greatest athletes of all time, listed 10 rules for maximizing competitiveness. Unsurprisingly, focus was numero uno. In Jordan’s mind, nothing was more important than focus.

Without focus, nothing gets done.