Victoria Akinsowon, content marketing manager at Cvent, which provides software for event planners, identified “9 Event Trends Shaping 2025.” Here are some highlights.
Personalize at scale – “With a plethora of potential events to attend, attendees will prioritize tailored experiences that enhance the overall event experience,” Akinsowon states. Examples: AI-driven networking matchmaking, session recommenda- tions and event summaries based on the presentations attended or activities they participated in.
Maximizing data analysis – Data is invaluable until you find yourself drowning in too much of it. Identify the event metrics that directly align with your key objectives and use the proper technology to capture it.
ROR – return on relationships – Speaking of metrics, the quality and strength of the relationships you build with attendees is one key metric to drive satisfaction, loyalty and, ultimately, ROI. Engagement scoring tools are a great way to assess how well your event nurtures and builds relationships. Assign points for each potential interaction an attendee can take based on interactions with your events.
Unique venues enhance the overall experience – Nearly half (49%) of North American planners and 45% of European planners are turning to unique venues for their events. This includes museums, art galleries and cruise ships.
The “Executive Escape” profiles in this report are examples of how a “location, location, location” mindset can add an inimitable quality to your next group gathering.
