Editor's Pick
Everything Is Sales Enablement, and Sales Enablement Is Everything
Sellers’ inclination is to bring buyers into market on sellers’ timeline, but savvy selling teams understand that buyers call the shots and sellers need to have the right information when the right time strikes for the buyer.
The State of Sales in 2026: AI Raises the Bar, but People Still Win
AI sales tools can raise the floor by standardizing best practices and accelerating learning, but they can’t replace the human elements that define great selling.
How to Meet the B2C Expectations of B2B Buyers
There’s a huge opportunity for B2B ecommerce businesses to deliver the frictionless experience consumers crave. It’s not about whether B2B needs to offer personalized, digital-first experiences like B2C customers receive; it’s how soon they can make the transition.
The Leads Are Weak? Of Course They Are.
On the continuum of the B2B selling process, a lead is at the far end of a closed deal. A prospect isn’t a strong prospect until several members of a buying team are pursuing more information from a provider.
Join the SMM Connect Community
Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
Feedback Is the New Forecast
For sales leaders trying to improve performance, you can use buyer feedback to get an unobstructed view into the experience that determines results – and a way to coach the next deal differently instead of just reporting on the last one.
B2B Marketing: From Linear to Loop
Ira Ozer -
Loop Marketing was developed for marketers to adapt and grow in the digital age. It combines AI efficiency with human authenticity and builds momentum.
From Chaos to Clarity: AI’s Role in Email Decluttering
AI email decluttering helps you cut through inbox chaos, stay organized and focus on what matters most. Discover smart ways AI keeps your inbox clear.
The 6-Second Method of Pausing Before You Speak
Strategic speaking techniques for stronger 1st impressions and customer buy-ins
