Editor's Pick
Corporate Legacy as a Strategic Asset for Sustainable Business Growth
A corporate legacy builds trust with a company’s internal and external prospects and customers, positions a company as a marketplace leader, and reinforces corporate culture to produce long-term growth.
5 Ways Top Sales Managers Will Leverage Social Media to Exceed Expectations in 2026
The key to leveraging social media for your sales campaigns lies in implementing the right practices. Here are some strategies that can help you exceed your targets.
Why and How to Pivot to an Outcome-Based Go-to-Market Strategy
Go-to-market strategies that don’t reflect customer outcomes aren’t just subpar from the customer’s perspective, they can also harm sellers because they make it harder to close and retain clients.
AI’s Impact Is Real, But It’s Mostly About Doing the Basics Better
B2B marketers in 2026 face a reality where buyers want personalized experiences, regulators keep adding compliance hurdles, and AI touches everything. In the end, it boils down to doing the basics better.
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New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
AI in Marketing: The Difference Between Standing Out and Falling Behind
Utilizing AI technology within marketing, sales and business development strategies will differentiate the industry leaders from the legacy players.
Mapping the Mindsets Behind Competing AI Predictions
Making sense of AI isn’t about making the right prediction — it’s about appreciating the perspectives and biases behind who’s talking, why they believe what they do, and where they land in a spectrum of perspectives, understanding that each have their own basket of opportunities.
GenAI, Data and Market-Shaping Skills
CMOs who invest in upskilling their teams, embrace GenAI and prioritize data-driven decision-making will be best positioned to navigate uncertainty and lead their organizations to new heights.
The 10 Components of a Successful Brand Manifesto
Your Brand Manifesto connects your big-picture vision with the on-the-ground actions that drive measurable growth. It's a living, breathing declaration of how your business will show up in the world.
