Editor's Pick
Building Business Partnerships for Long-Term Success
By some accounts, as much as 75% of all B2B sales are made through channel partners. Recruiting and retaining channel partners that create win-win relationships is akin to hiring and keeping top employees. Learn more about collaborating with the right partners.
Learn Why Other Partnerships Ended
Strategies that help companies keep their best workers should also help keep mutually beneficial channel partnerships intact. Forget the exit interview; find out, instead, why a partner left a previous business partnership for you.
Communication Is Essential
E-mail, in-person events and a partner portal are the top three ways that companies communicate with their channel partners. A closer look at the numbers.
Business Gifts Are No Time for White Elephants
Gifts can go a long way toward building better business relationships. However, there is a double-edged sword to corporate gift-giving. If you select the wrong gift, it’s forgettable at best and, at worst, damaging to your reputation or harmful to a client’s sense of your good judgment.
Join the SMM Connect Community
Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: The Ultimate Guide to Non-Cash Incentives
Our Ultimate Guide to Non-Cash Incentives is a new report that provides the latest research on effective reward and recognition in the workplace.
Check These Boxes for Better Corporate Gifting
It’s good to avoid a "check the box approach" to corporate gifting, but there are some tenets of corporate gifting that are smart to check off to enhance the impact.
The Golden Rule to Channel Partner Success
A company can maximize its channel programs by understanding a few secrets that help move the needle by gaining the time and attention of channel personnel.
Change Sales Culture to Boost Sales Performance and Retention
Gartner Senior Director Analyst Shayne Jackson explains why a company’s sales culture is directly tied to performance, and shares tips on how to assess your sales culture and make any necessary changes.
The Impact of Sales Training on Employee Morale and Retention
Sales training enhances morale by providing the skills, knowledge and confidence salespeople need to perform effectively. Go beyond product training with resellers.
