Editor's Pick
Why Storytelling Trumps Scripts in Modern Sales
Are you turning off your potential customers with a sales script, or are you establishing credibility, fostering conversation, and building a consultative relationship?
How Smarter Ad Targeting Drives Paid Media Success
By focusing on audience definition, disciplined budgeting and continuous improvement, marketers can unlock the full potential of their paid media investments.
Don’t Get Left Behind: The AI Transformation in Sales
The companies that treat AI as a strategic priority, not a one-off experiment, will be the ones that lead the future of sales.
Win the Deal Without Cutting Price
Protecting your margins requires more than just holding firm; it takes preparation, empathy, strategic storytelling and a commitment to the relationship.
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New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
Two Little Letters Dominated a Conference Agenda
Attendees at this year’s Gartner SEO and Sales Leader Conference were inundated with one overarching message: Artificial intelligence is changing how B2B sales teams operate and you need to develop your AI adoption strategy now. In fact, now is late to get started.
Agentic AI Is the Future of High-Performing Sales Teams
In his keynote address, Gartner for Sales Vice President Analyst Dan Gottlieb said companies that fail to develop a formal AI for sales adoption strategy and that fail to hire with AI skills in mind will be left behind.
Three Mid-Year Strategy Shifts for CSOs
As CSOs look ahead to the second half of the year, there are three strategy shifts they should consider to meet their 2025 goals.
Redefining the CSO Role for 2025
The role of the CSO continues to evolve, requiring a forward-thinking approach that goes beyond traditional sales metrics to drive long-term growth and success
