Editor's Pick
AI’s Impact Is Real, But It’s Mostly About Doing the Basics Better
B2B marketers in 2026 face a reality where buyers want personalized experiences, regulators keep adding compliance hurdles, and AI touches everything. In the end, it boils down to doing the basics better.
AI in Marketing: The Difference Between Standing Out and Falling Behind
Utilizing AI technology within marketing, sales and business development strategies will differentiate the industry leaders from the legacy players.
Mapping the Mindsets Behind Competing AI Predictions
Making sense of AI isn’t about making the right prediction — it’s about appreciating the perspectives and biases behind who’s talking, why they believe what they do, and where they land in a spectrum of perspectives, understanding that each have their own basket of opportunities.
GenAI, Data and Market-Shaping Skills
CMOs who invest in upskilling their teams, embrace GenAI and prioritize data-driven decision-making will be best positioned to navigate uncertainty and lead their organizations to new heights.
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New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
The 10 Components of a Successful Brand Manifesto
Your Brand Manifesto connects your big-picture vision with the on-the-ground actions that drive measurable growth. It's a living, breathing declaration of how your business will show up in the world.
Leading with Credibility
In a fast-changing world shaped by artificial intelligence and augmented reality, the companies that lean into credibility will dominate the market in the coming year and beyond. But credibility cannot be manufactured. It has to be earned.
Reframing How CMOs and CFOs Interact
The CMO-CFO relationship is where growth momentum stalls. When finance and marketing operate from a shared definition of growth, the organization moves faster, invests smarter and builds more resilient brands.
How to Make Your Marketing More Accessible
In B2B marketing, where relationship-building and clear communication drive success, accessibility isn’t a nice-to-have. It’s a competitive advantage waiting to be claimed.
