Editor's Pick
How to Create a Marketing Strategy That Aligns with Business Goals
Learning how to create a marketing strategy for business success can make a huge difference. Here are the important steps you need to follow.
How AI Changed Photography: For Better or Worse
AI has been instrumental in changing the way companies manage images. As with all technological transformations, the full implications of AI on commercial photography are still being understood.
While the Market Turns Against GenAI, AI Agents are Disrupting the Workforce
The rise of AI agents represents a once-in-a-generation moment of opportunity. The ongoing emergence of AI agents has placed us all on a level playing field, and those who can master and apply these tools the fastest will race ahead of the pack.
Building Business Partnerships for Long-Term Success
By some accounts, as much as 75% of all B2B sales are made through channel partners. Recruiting and retaining channel partners that create win-win relationships is akin to hiring and keeping top employees. Learn more about collaborating with the right partners.
Join the SMM Connect Community
Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: The Ultimate Guide to Non-Cash Incentives
Our Ultimate Guide to Non-Cash Incentives is a new report that provides the latest research on effective reward and recognition in the workplace.
Learn Why Other Partnerships Ended
Strategies that help companies keep their best workers should also help keep mutually beneficial channel partnerships intact. Forget the exit interview; find out, instead, why a partner left a previous business partnership for you.
Communication Is Essential
E-mail, in-person events and a partner portal are the top three ways that companies communicate with their channel partners. A closer look at the numbers.
Business Gifts Are No Time for White Elephants
Gifts can go a long way toward building better business relationships. However, there is a double-edged sword to corporate gift-giving. If you select the wrong gift, it’s forgettable at best and, at worst, damaging to your reputation or harmful to a client’s sense of your good judgment.
Check These Boxes for Better Corporate Gifting
It’s good to avoid a "check the box approach" to corporate gifting, but there are some tenets of corporate gifting that are smart to check off to enhance the impact.
