Editor's Pick
Mental Health in Marketing: How to Turn a Moment Into a Movement
The pandemic has created a parallel mental health crisis. If the marketing industry hopes to achieve progress, the workplace must support employees’ mental well-being.
5 Trends for Marketers from Marketers
Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.
Content Marketing is More Than Just Leads, It’s Connections
Content marketing helps make connections with key members within your industry. Here are four ways to shift from a conversion-focused strategy to connections.
How Digital Contracts Improve the B2B Buyer Experience
Many B2B sales cycles are painfully long as it is. Digital contracting streamlines the entire contract lifecycle, from generation to negotiation to fulfillment, and beyond.
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New Focus Report: Cracking the Sales Compensation Code
What worked for so many years when compensating sales professionals is no longer sufficient. A competitive salary is just table stakes. Putting a comprehensive package of pay, benefits and extra perks together has never been more important.
Starting Your Initial PPC Campaign: A Step-by-Step Tutorial
PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start.
How Document Automation Improves Your Sales Process
A lot more than productivity is lost when salespeople have to devote their time to manual document creation.
Using VR to Onboard Your Sales Team at Lightning Speed
Onboarding new B2B sales reps using virtual reality may become the norm as companies start another year with virtual teams.
Your Most Important Sales Kickoff Is the Next One
Sales kickoffs must be used to activate each salesperson's sense of purpose or companies risk getting lost in an endless cycle of onboarding.