Editor's Pick
How to Use Social Selling to Drive B2B Sales on LinkedIn
Learn how to use social selling to drive B2B sales on LinkedIn. Explore strategies like profile optimization and measuring social selling index scores.
AI Adoption is More Than Just Tech, It’s A Mindset Shift for Marketing Teams
AI in marketing is not a shortcut; It's a partner that is available 24/7. And like any partnership, it requires collaboration, transparency and trust. Real change will happen not when new tools are introduced, but when team members' mindsets shift.
Case Study: How Readymode Increased Revenue 40% by Combining AI SDRs with Value-Based Selling
Rob Auld -
Now is the time to rethink how AI fits into your revenue strategy – and how sales methodology, not just tools, drives results.
Transforming Sales Enablement: AI Sparks a New Era of Skills and Competencies
The AI evolution calls for sales enablement professionals to adapt their strategies and embrace new technological tools to enhance their impact.
Join the SMM Connect Community
Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
Harness the Power of Storytelling to Elevate Your B2B Video Marketing Strategy
Video marketing with storytelling can build trust, showcase real-world value, and persuade your B2B buyers to invest in your solution.
Why Top Salespeople Take Positions Elsewhere
Even if they’re earning a substantial salary and commissions, they may have reason to leave their employer if they receive an offer elsewhere. Here are some common reasons why top salespeople consider alternative positions and how to avoid having it happen to your company.
Recognition Works Only When a Strong Corporate Culture Is in Place
Workplace engagement is at a 10-year low. Frequent and meaningful non-cash recognition can help resolve the disengagement problem, but companies need to first make sure their overall culture is authentically employee focused.
Finding the Reward Value Sweet Spot
New research from the Incentive Research Foundation helps companies identify the proper amount of reward value to drive engagement for different corporate audiences.
