Editor's Pick
How Agentic AI Powers Marketing’s Future
The agentic AI revolution represents a watershed moment for marketing professionals, automating complex decision processes and enabling autonomous optimization that reshapes what's possible in customer engagement.
How Reward-Based Promotions Can Eliminate Pain Points in Your Marketing Funnel
Pain points along the marketing funnel aren’t new, and aren’t going away. But in a tighter economy with more choice and less patience, marketers need ways to create momentum by rewarding attention, easing decision-making, and reinforcing loyalty in real time.
The $300 Billion Business Expense That’s Hard to Evaluate
Can gifting burlap sacks of four cobs of corn to customers produce a return on investment? Probably so, but entrepreneurs and corporate gifting specialists we spoke with said measuring ROI is secondary to why they do it.
Avoid These Common Corporate Gifting Mistakes
Here are some corporate gifting mistakes that can leave recipients questioning the gift-giver’s common sense or even damage a relationship beyond repair.
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New Focus Report: Why Donald Trump Doesn’t Lead Effectively
Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.
Gifting Creatively and the Problem with Gift Cards
In this excerpt from a podcast interview, Tom Romine, founder of the corporate gifting services provider Cultivate, talks trends, one sales team's creative use of gifts, and why gift cards may not be the right gift.
Strengthening Partnerships Through Corporate Gifting
Whether you’re managing a global reseller network or a handful of regional affiliates, the right gift — delivered the right way — can move relationships from transactional to transformational.
Top Corporate Gifting Trends
It's good to stand out with your corporate gifting strategy, but understanding the trends and why they are commonly deployed is equally important.
The Impact of Corporate Gifts for Employees
Workers who feel more valued, are more motivated, less burned out, and more likely to stay with an employer. The statistics on the impact of employee gifting are convincing that it needs to be part of your culture.
