Editor's Pick

More Than Price

Buyers who say they don't have the budget are really saying they don't see enough value to justify your price. A sales rep's goal is to build such a compelling mountain of value that price reflects the tangible outcomes they will deliver.

Does Selling Cause Buying?

With a unique skill set different from placing solutions – the sell side – it’s possible to not only accelerate a buying decision but find high probability prospects on the first call.

How’s Your Sales Enablement Strategy Working?

Sales tech stacks are improving onboarding, enhancing customer relationship management, accelerating time to sale, and fueling better customer service post-sale. But it's still your people who control most of the power to boost revenue.

Validating Your Sales Enablement Investment

A company's investment in sales enablement software should show a clear ROI or there's no point. Six steps to ensure a sales enablement strategy is successful.

Join the SMM Connect Community

Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.

New Focus Report: The Ultimate Guide to Non-Cash Incentives

Our Ultimate Guide to Non-Cash Incentives is a new report that provides the latest research on effective reward and recognition in the workplace.

Too Much Technology Can Drag Down Performance

Overly complex sales tech stacks have sales reps frustrated and feeling like they never have time to do their actual job. Here are ways to fix that problem.

Enablement’s Newest Trend: Digital Sales Rooms

With 80% of sales interactions between suppliers and buyers predicted to be digital by the end of this year, digital sales rooms are a must-have component of a go-to-market strategy.

3 Seismic Shifts Impacting – and Improving – Sales Training

With 70% of salespeople lacking formal training, a sales enablement platform that includes comprehensive, cutting-edge training is a necessity.

Advanced Strategies for B2B Marketing: Integrated Campaigns and Continuous Skills Development

Embracing integrated campaigns and committing to continuous skills development are two advanced strategies that can significantly enhance outcomes.

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