The average midsize or large company (1,000 employees or more) has 178 social media assets (Twitter handles, employee blogs, etc.), yet only 25% of companies offer social business training to their employees. (Source: MarketingEasy.net)
LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Source: SocialMediaB2B.com)
One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchasing processes. (Source: SocialMediab2b.com)