9 out of 10 companies are not optimized for mobile search

A handful of large companies are doing a good job of optimizing content for mobile searches, but a whopping 94 percent of the Fortune 100 risk having their rankings downgraded once Google implements new mobile SEO guidelines, according to a report from Pure Oxygen Labs (PureOxygenMobile.com), a mobile marketing consultant.

Google said recently that it will begin demoting sites in mobile search results if they are not mobile-friendly or are misconfigured. Pure Oxygen Labs evaluated the top 100 Fortune 500 companies in light of Google’s new requirements and found that many are not prepared. If large, well-funded and well-staffed companies aren’t optimized, it doesn’t bode well for smaller companies.

Companies that do not adapt will start showing up lower in the rankings for brand queries or, in some cases, a site’s deeper pages that currently drive long-tail search traffic will be ranked lower,” said Brian Klais, founder and CEO of Pure Oxygen Labs in Madison, Wisc. He said Google is attempting to put brands on notice that they need to take mobile search seriously.