Digital marketers are confident their efforts have significant ROI, and a majority plan to increase digital spend in 2018. More than half (56 percent) of a panel of “marketing influencers and research subscribers” polled online by email marketing platform provider Adestra say their budgets will increase significantly this year, while 40 percent say they will go up marginally.
Respondents identified the most important strategic objectives for a digital marketing plan as driving more leads and increasing sales revenue.
Meanwhile, the four most difficult digital marketing tactics to execute, according to the respondents, are data management (47 percent), marketing technology (46 percent), search engine optimization (43 percent) and content marketing (42 percent).
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