Businesses around the world and in all industries are trying to crack the digital marketing code. How do you create an effective integrated campaign and what’s the best way to measure ROI? Some have progressed more than others, while a significant percentage continue to bark up the wrong tree, investing in delusional marketing rather than effective digital marketing.
Minter Dial, founder of the Myndset Company (themyndset.com), a boutique marketing agency, offers these 10 signals that you are practicing delusional marketing rather than bonafide digital marketing:
- Your business card has your fax number and no mobile number (forget about a social media profile).
- You think that what works today will work tomorrow.
- You believe you always know better than your client(s).
- The only thing that counts is product performance.
- Social media community management should be outsourced.
- Your mobile site is still not full optimized.
- Your customer service is not on social media.
- No one on the executive committee has a social media presence.
- The answer to a diminishing email open rate is to send one more weekly mail.
- You plan to create a viral video.
And the bonus: It’s all about the number of fans and likes.
A link to Minter Dial’s online post on the five cornerstones for creating or boosting a digital marketing strategy can be found in the Additional Web Resources box on our home page at SalesandMarketing.com.
