Unisource Selects Dynamic Marketing Systems

Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced recently that Unisource Worldwide, Inc., an independent marketer and distributor of commercial printing and business imaging papers, packaging systems, and facility supplies and equipment in North America, has selected DMS’s Dynamic Marketing Centerto support its facility supplies business segment.

The Marketing Center, an interactive Web-based marketing tool, is already being used in Unisource’s Paper and Packaging segments, and with the addition of the Facility Supplies unit, Unisource will have implemented the marketing resource management center across all of its business segments. The Dynamic Marketing Center, or “My Toolbox” as it has been branded internally, enables Unisource to automate its marketing and sales tools so branded materials can be accessed via the company’s Intranet application by the company’s nationwide sales and support staff.