Discovery-Driven Growth

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth&#x2014;and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?<br clear="none" /> <br clear="none" /> In <i>Discovery-Driven Growth</i>, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects&#x2014;before it's too late. <br clear="none" /> <br clear="none" /> Buy <a href=" target="_blank">Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity</a>