Eloqua Advances Marketing Automation with Launch of Prospect Profiler

Article | Sat, 07/31/2010 - 00:16

Eloqua, a marketing automation company, unveiled their Prospect Profiler, a new CRM-based sales intelligence tool. The profiler provides an intuitive graphical summary of prospect online activities and behaviors —their 'digital body language' — that sales professionals can use to focus conversations on specific topics. Embedded in the contact record of the sales force automation system, it simplifies and summarizes the trove of data collected by marketing automation systems. The profiler provides an at-a-glance unified, graphical view of any given prospect's Web site visits, form data, e-mail response and search activity.

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