I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
<a href="http://www.eloqua.com" target="_blank">Eloqua</a>, a marketing automation company, unveiled their <a href="http://media.eloqua.com/images/Profiler_ScreenShot.jpg" target="_blank">Prospect Profiler</a>, a new CRM-based sales intelligence tool. The profiler provides an intuitive graphical summary of prospect online activities and behaviors —their 'digital body language' — that sales professionals can use to focus conversations on specific topics. Embedded in the contact record of the sales force automation system, it simplifies and summarizes the trove of data collected by marketing automation systems. The profiler provides an at-a-glance <a href="http://media.eloqua.com/images/Profiler_DrilldownView.jpg" target="_blank">unified, graphical view</a> of any given prospect's Web site visits, form data, e-mail response and search activity.