Google Ad Honcho Resigns

The president of Google Inc's global display advertising business is leaving, marking the latest in a series of changes within the Internet company's sales team in the past two months.<br clear="none" /> <br clear="none" /> David Rosenblatt, who joined Google last year through its $3.1 billion acquisition of DoubleClick, has resigned and will leave the company in mid-May, a Google spokeswoman said on Wednesday.<br clear="none" /> <br clear="none" /> Rosenblatt was the CEO of DoubleClick, which Google bought to bolster its position in the Internet display advertising business.<br clear="none" /> <br clear="none" /> The bulk of Google's revenue, which totaled $5.51 billion in the first quarter, comes from text-based ads, which appear alongside Google's search results, say analysts.<br clear="none" /> <br clear="none" /> RBC Capital Markets analyst Ross Sandler says Rosenblatt and the other departing Google sales executives "carried a significant amount of weight in the industry, especially with ad agencies."<br clear="none" /> <br clear="none" /> But he says Google has a deep bench of executives who should be able to fill their shoes.<br clear="none" /> <br clear="none" /> In March, Google's head of Americas sales Tim Armstrong left the company to take the CEO job at Time Warner Inc's AOL. Earlier this month, Sukhinder Singh Cassidy, the president of Google's Asia-Pacific and Latin America operations, left to join a venture capital firm.<br clear="none" /> <br clear="none" /> Google also announced this month that sales chief Omid Kordestani was moving into a new role, as senior advisor to the office of the CEO and founders.<br clear="none" /> <br clear="none" /> While the back-to-back nature of the departures in Google's sales team is surprising, RBC's Sandler said the moves appeared to reflect the individuals' situations rather than anything about Google's business.<br clear="none" /> <br clear="none" /> Rosenblatt, he says, had been at DoubleClick for 12 years and Google's integration of DoubleClick is complete.<br clear="none" /> <br clear="none" /> "I think these are pretty easily explainable cases of very wealthy individuals looking for new challenges," Sandler says.<br clear="none" /> <br clear="none" /> Shares of Google rose 2.1% to $391.90 on Nasdaq late Wednesday afternoon. <br clear="none" /> <br clear="none" /> <a href=" target="_blank">The Hollywood Reporter</a>