How to Get What You Came for at a Trade Show

As businesses look to reduce costs, marketing budgets are often the first to be cut. This is especially true during a tight economy. According to a recent study conducted by MarketingProfs, 52% of the surveyed marketers have already started making changes to plans and budgets. But a downturn is no time to stop spending on marketing. The key is to adapt your strategies to the New Economy.<br clear="none" /> <br clear="none" /> One such marketing opportunity is the trade show. A trade show is a great way to make contacts, increase your visibility and promote your company, find new products, build and solidify existing relationships, and educate yourself about the latest industry trends.<br clear="none" /> <br clear="none" /> MC2 has compiled key tips on attending trade shows to help you maximize your time at the show and gain the best return on your investment.<br clear="none" /> <br clear="none" /> <a href="/managesmarter/images/pdfs/smm_20090226_tradeshowtips.pdf">Download the report here</a>