I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
As businesses look to reduce costs, marketing budgets are often the first to be cut. This is especially true during a tight economy. According to a recent study conducted by MarketingProfs, 52% of the surveyed marketers have already started making changes to plans and budgets. But a downturn is no time to stop spending on marketing. The key is to adapt your strategies to the New Economy.<br clear="none" /> <br clear="none" /> One such marketing opportunity is the trade show. A trade show is a great way to make contacts, increase your visibility and promote your company, find new products, build and solidify existing relationships, and educate yourself about the latest industry trends.<br clear="none" /> <br clear="none" /> MC2 has compiled key tips on attending trade shows to help you maximize your time at the show and gain the best return on your investment.<br clear="none" /> <br clear="none" /> <a href="/managesmarter/images/pdfs/smm_20090226_tradeshowtips.pdf">Download the report here</a>