HubSpot Debuts Lead Import Function

HubSpot has announced Lead Import Function, a new capability for its Internet marketing software. With it, customers can upload leads captured offline into HubSpot so both offline and online leads can be tracked in the same place. Once offline leads are entered into a customer¹s database, they are tracked the same as leads that converted through an Internet landing page. The Lead Import Function is an enhancement to HubSpot¹s lead management tool. Lead Import is available in the HubSpot Marketer product.