Kerry, TriVantage Establish Strategic Partnership

The Kerry Group, a global marketing communications firm, and TriVantage Marketing Group, a brand-building solutions company, have partnered in an effort to help companies obtain a greater ROI in brand development, marketing, and promotional programs in consumer-directed and B2B communications programs. TriVantage has helped build brands for clients including Coca-Cola, Minute Maid and Campbell's Soup. Kerry's services include brand engagement programs, guerilla marketing, event-driven promotions, mobile marketing and multi-media advertising.