I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Live Marketing recently unveiled Total Reach, a complete turnkey program integrating pre-show outreach, live at-show experiences, and post-show follow-up to increase trade show results. The program initially engages attendees via direct mail and/or e-mail campaigns, and custom surveys identify the recipients¹ areas of interest. At show, a live spokesperson attracts attendees to the exhibit, communicates key points, and directs them to demo stations or other specific areas. Post-show, attendees receive a follow-up e-mail with a link to the post-event microsite.