Marketo Launches Lead Management 3.0

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Marketo today released Marketo Lead Management 3.0. This release, the largest since the product’s launch one year ago, delivers key upgrades, including significant new functionality such as targeting enhancements, real-time alerts and progressive profiling; deeper integration with Salesforce CRM; and a comprehensive upgrade to its user interface to foster marketing agility.<br clear="none" /> <br clear="none" /> In addition to user interface enhancements, Marketo Lead Management 3.0 offers 125 additional enhancements that enable deeper and more flexible marketing conversations. Some of the new capabilities include:<br clear="none" /> <br clear="none" /> &#x2022; Segmentation, targeting, and triggering enhancements<br clear="none" /> &#x2022; Progressive profiling on forms<br clear="none" /> &#x2022; Real-time alerts<br clear="none" /> &#x2022; Anonymous lead tracking and profiling <br clear="none" /> &#x2022; Advanced data quality and duplicate removal.