New Web Application for Hospitality Marketing

AIR Marketing, an analytics-based marketing and advertising agency, recently announced the launch of Touch Point™, a web application designed to create personalized web experiences based on consumer preferences and transactions. The application introduces a new method of strategic, data-driven marketing. It is the first of its kind in the industry to market directly to the customer based on each individual's interests, preferences and recent transactions, delivering a targeted, personalized campaign to each customer.