Speed-Trap, an online customer insight provider, has extended its Tag-Free Dynamic Collection technology—enabling the capture of data from Website visitors accessing sites via almost any mobile device. Speed-Trap is able to incorporate the mobile activity of the visitor into the evolving individual customer profiles the company’s systems build. With the entire history of the visitor’s personal interaction with the site on hand, and the opportunity to add offline CRM data, this complete profile can feed into a behavioral targeting advertising engine.
Speed-Trap Enables Mobile Data Capture
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