zig Announces Connection Planning Venture

zig, a communications company in the MDC Partners network, has announced the formation of its connection planning venture, x. The business enterprise is jointly owned by zig and media expert Cathy Collier, and will operate as an affiliate of the agency under Collier's leadership to service clients in the U.S. and Canada. The stated goal of x is to work with clients, planners, and creative teams to map the consumer decision-making process, then determine the appropriate brand interaction.