A few months ago, whenever I’d mention in a public event that my company was conducting academic research to determine the best way to communicate a price increase, I’d get a flurry of responses from folks eager to see the results.

Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. While there is no right or wrong way to execute a growth hack, here are three business-tested lessons.

Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. There is increasing teeth-gnashing among marketers that the methodical, mathematically-oriented aspects of the job are getting too much focus at the expense of the core fun of marketing.

A creative and consistent approach to sales team communication is important to ensure your sales team remains connected to your organization, motivated and producing measurable results. Here are some tips for communicating effectively with sales teams.

Most companies think they sell a product. To transcend the transactional, your company must expand the way it conceives of what it sells.

To effectively jump start social selling, key stakeholders and sales staff will need to do more than just be present online. They must become brand advocates and champions while also serving as thought leaders in their communities. Here are five straightforward tips to help power up your brand's social selling strategy.

Sometimes it seems as if the whole point of technology is just to replace other technology. Better, smarter machines increase the pace of life, which requires even better, even smarter machines, and so on. The sales process too has been drastically affected.