Sales & Marketing Management

By using AI to streamline client engagement and enhance our capabilities while staying grounded in the human connections that drive business, we can create a powerful synergy that leads to smarter decisions, stronger relationships and sustained success.

As more companies begin to sell globally, mastering sales in diverse markets requires a focus on key strategies, with a particular emphasis on being selective and strategic when making both career and client choices.

By embracing the technology of digital business cards, sales and marketing executives can bridge cultural divides, track engagement, and create lasting impressions – all while reducing their environmental footprint and maximizing the return on their networking efforts.

Sustainability must be a core strategy, not just for its ethical priorities, but also because there are various business imperatives. The good news is that there are core strategies you can employ to keep sustainability at the heart of your organization in a way that has positive outcomes for your business, for stakeholders, and the planet.

Low self-esteem is a significant issue that sales professionals and leaders need to recognize and address. Here are some steps that managers can help team members take to build confidence.

It’s time to pivot, embrace GenAI’s strengths, learn about its limitations, and let it play a collaborative role in sales and marketing efforts moving forward.

Sales funnel optimization involves improving each stage of the sales funnel to increase the number of leads that convert into customers.

Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative. Here are the three most essential tools and tactics for building a strong small business marketing strategy.

A brand’s creative edge can mean the difference between a fleeting glance and an engaged, invested client. In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers.

Achieving regular, sustainable growth isn’t something that can happen organically. It takes real work and putting in place certain strategies designed to balance the organization's need to scale with consistent profitability.

With an understanding of a few key psychological concepts behind learning, leaders have a chance to redevelop the sales training process in a way that meets every seller where they are and helps them get to where they need to be.

Group incentive travel continues to be a leading way to recognize and retain top performers. We explore why it's so motivating, how design has changed to meet the changing demographics of the workforce, and what program sponsors can do to enhance memorability and increase ROI.