By cultivating a dedicated, active community, and giving away "freemium" content, the Grateful Dead pioneered many marketing concepts that are used by businesses across all industries today.

Live chat sales and customer care are increasingly an essential tool to make the customer experience painless. Here are five good reasons to deploy live chat.

Mobile video has emerged as a preferred medium for businesses to address collaboration and learning challenges in distributed work environments.

Today’s sales organizations are tasked with figuring out how to drive revenue, ensure accurate forecasting, deliver great customer experiences, and shorten sales cycles, all with less time and resources. Mobility makes it possible, yet many sales teams haven’t fully embraced the concept.

The tug of war between sales and marketing is real, and it cripples productivity. With such measurable gains as added time and cohesion attainable through a commitment to ongoing alignment, it’s certainly worth a shot.

In sales, you look for every competitive edge. So recent developments in the field of psychology that point to intrinsic motivations as the key to peak creativity and performance could help sales professionals.
First it’s important to understand what motivations are and how they work. There are two major types:
Intrinsic: Deeply personal values and beliefs.

Accurate and up-to-date customer email lists are crucial to B2B marketers who want to maintain lasting purchasing relationships. Here is quick tip for small online businesses to streamline their customer contact list management.