Sales & Marketing Management

While technology transforms how we work, human connection drives results. Organizations that build cultures around meaningful conversations supported by smart automation will thrive.

Chief marketing officers are increasingly accountable for revenue, both direct and indirect. Here are five important questions they need to ask.

Fragmentation of sales tech stacks is causing more harm than good. Strategic integrations and tool consolidation are crucial for making that happen.

“Sales enablement specialist” is one of the fastest-growing job titles on LinkedIn. But what is sales enablement, exactly? And are companies maximizing their investment in sales enablement tools? Deniz Olcay, vice president of marketing at Allego, explains why it’s a critical component of a go-to-market strategy, and why it’s much more than what’s in your tech stack.

By tailoring incentive program strategies to the specific needs of an industry and using data to drive continuous improvement, businesses can build strong, sustainable growth.

Buyers who say they don't have the budget are really saying they don't see enough value to justify your price. A sales rep's goal is to build such a compelling mountain of value that price reflects the tangible outcomes they will deliver.

With a unique skill set different from placing solutions – the sell side – it’s possible to not only accelerate a buying decision but find high probability prospects on the first call.

Sales tech stacks are improving onboarding, enhancing customer relationship management, accelerating time to sale, and fueling better customer service post-sale. But it's still your people who control most of the power to boost revenue.

With 80% of sales interactions between suppliers and buyers predicted to be digital by the end of this year, digital sales rooms are a must-have component of a go-to-market strategy.

With 70% of salespeople lacking formal training, a sales enablement platform that includes comprehensive, cutting-edge training is a necessity.

Embracing integrated campaigns and committing to continuous skills development are two advanced strategies that can significantly enhance outcomes.

Stickers may be small, but their marketing potential is anything but. With thoughtful planning and execution, sticker campaigns can deliver a strong ROI while helping your brand stick in the minds of your audience – literally and figuratively.