Why Storytelling Trumps Scripts in Modern Sales

Are you turning off your potential customers with a sales script, or are you establishing credibility, fostering conversation, and building a consultative relationship?

How Smarter Ad Targeting Drives Paid Media Success

By focusing on audience definition, disciplined budgeting and continuous improvement, marketers can unlock the full potential of their paid media investments.

Don’t Get Left Behind: The AI Transformation in Sales

The companies that treat AI as a strategic priority, not a one-off experiment, will be the ones that lead the future of sales.

Win the Deal Without Cutting Price

Protecting your margins requires more than just holding firm; it takes preparation, empathy, strategic storytelling and a commitment to the relationship.

Two Little Letters Dominated a Conference Agenda

Attendees at this year’s Gartner SEO and Sales Leader Conference were inundated with one overarching message: Artificial intelligence is changing how B2B sales teams operate and you need to develop your AI adoption strategy now. In fact, now is late to get started.

Agentic AI Is the Future of High-Performing Sales Teams

In his keynote address, Gartner for Sales Vice President Analyst Dan Gottlieb said companies that fail to develop a formal AI for sales adoption strategy and that fail to hire with AI skills in mind will be left behind.

Three Mid-Year Strategy Shifts for CSOs

As CSOs look ahead to the second half of the year, there are three strategy shifts they should consider to meet their 2025 goals.

Redefining the CSO Role for 2025

The role of the CSO continues to evolve, requiring a forward-thinking approach that goes beyond traditional sales metrics to drive long-term growth and success

Navigating the First Year as a Chief Sales Officer

CSOs will be most effective in their first year by focusing on four critical areas: establishing priorities quickly, understanding your environment and role, building relationships and your personal brand, and delivering on priorities in the first year and beyond.

Unlocking Sales Success: The Mindset of Top Performers

By embracing a growth mindset, resilience and a willingness to take risks, sellers can unlock their full potential and drive exceptional results.

Selling to Reluctant Buyers

Sellers must move beyond generic pitches and instead focus on delivering tailored solutions that address specific buyer challenges.

Ferrazzi: The Future of Leadership Is Teamship

An imperative first step to develop a high-performing team is to create a work environment in which individual team members embrace the challenge to excel, encourage each other to achieve, and feed off each other’s successes.

What AI Can’t Replace

Human sellers remain the decisive factor in winning complex deals despite AI’s promise to automate everything from prospecting to pricing.

AI Is Here – But Is Your Data Ready?

Without clean, connected real-time data — and the processes to support it — AI becomes just another siloed tool spitting out half-truths, inconsistent insights or conflicting answers.

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