News
How AI-Powered Sales Playbooks Accelerate Revenue Growth
The move to AI-powered, dynamic sales playbooks marks a pivotal shift for sales enablement. Static playbooks are out, and dynamic, data-driven enablement is in.
News
Fueling Growth: Payments as a Revenue Driver
A smooth payments system can become a competitive differentiator, helping to build trust, reduce churn and drive growth.
News
5 Subtle Time‑Sinks Sabotaging Marketers
The very tools meant to save time are quietly stealing it. Here’s how to spot five time wasters and pivot so that your effort is dedicated to what truly matters.
News
How Agentic AI Powers Marketing’s Future
The agentic AI revolution represents a watershed moment for marketing professionals, automating complex decision processes and enabling autonomous optimization that reshapes what's possible in customer engagement.
News
How Reward-Based Promotions Can Eliminate Pain Points in Your Marketing Funnel
Pain points along the marketing funnel aren’t new, and aren’t going away. But in a tighter economy with more choice and less patience, marketers need ways to create momentum by rewarding attention, easing decision-making, and reinforcing loyalty in real time.
Special Report
The $300 Billion Business Expense That’s Hard to Evaluate
Can gifting burlap sacks of four cobs of corn to customers produce a return on investment? Probably so, but entrepreneurs and corporate gifting specialists we spoke with said measuring ROI is secondary to why they do it.
Special Report
Avoid These Common Corporate Gifting Mistakes
Here are some corporate gifting mistakes that can leave recipients questioning the gift-giver’s common sense or even damage a relationship beyond repair.
Special Report
Gifting Creatively and the Problem with Gift Cards
In this excerpt from a podcast interview, Tom Romine, founder of the corporate gifting services provider Cultivate, talks trends, one sales team's creative use of gifts, and why gift cards may not be the right gift.
Special Report
Strengthening Partnerships Through Corporate Gifting
Whether you’re managing a global reseller network or a handful of regional affiliates, the right gift — delivered the right way — can move relationships from transactional to transformational.
Special Report
Top Corporate Gifting Trends
It's good to stand out with your corporate gifting strategy, but understanding the trends and why they are commonly deployed is equally important.
Special Report
The Impact of Corporate Gifts for Employees
Workers who feel more valued, are more motivated, less burned out, and more likely to stay with an employer. The statistics on the impact of employee gifting are convincing that it needs to be part of your culture.
Special Report
The Impact of Corporate Gifting on Business Relationships
Statistics on corporate gifting's impact on employee relationships tell the tale: higher client retention and increased value.
News
Align On These 3 Ps for Go-To-Market Success
Misalignment across sales, marketing and product teams translates to weaker pipeline, stalled deals and leads that don’t convert. The path to faster sales cycles and higher conversions starts with aligning teams on the three Ps: clear process, collaborative people and a shared platform.
Sales & Marketing Podcasts
Corporate Gifting Done Right
Tom Romine, founder and CEO of Cultivate, a corporate gifting services provider, shares some emerging trends and some still common egregious errors in companies gifting strategies.
