The 3 Groups Desperate for Leadership Training

Leadership training isn’t just about soft skills. It’s about developing leaders who deliver results. While organizational priorities vary, most needs fall into three categories.

Where, Why and How

Business leaders who can "see around corners" make their companies more competitive. Here are some emerging trends that will be an even bigger part of B2B sales and marketing in 2025.

Nearbound Selling Blends Inbound and Outbound Strategies

Nearbound selling optimizes your existing network of partners, influencers, happy customers and other trusted connections to generate leads and close deals.

Sustainability Matters in the B2B Landscape

Sustainable business practices aren't just for consumer goods. B2B companies must be thoughtful and thorough when developing sustainable strategies.

Motivating Today’s Multigenerational Workforce

Travel is meaningful to all ages. Gift cards provide choice and flexibility

Marketing That’s Simultaneously Effective and Engaging

There’s a place in B2B marketing strategies for in-depth white papers and case studies, but there is also an increasing need for creativity and risk-taking.

Slow Is Smooth and Smooth Is Fast

Efforts to move quickly can slow down an operation. Being more deliberate will improve quality and focus while decreasing stress.

Unique Incentives to Energize Sales Teams

Monetary motivation only goes so far. Impactful incentive programs start with creativity. Consider the following ideas for engaging and energizing your sales team.

5 AI-Powered Tools to Help Create and Manage Video Ad Campaigns

Are you looking for the best AI tools to create video ad campaigns? Here are my top 5 picks to generate publish-worthy video ads to boost engagement in 2025.

Identifying Yours – and Others’ – Primary Appreciation Language

Appreciation in the workplace works best if you do it in each recipient’s appreciation language of choice.

B2B Events That Stick: Lessons in Connection and Creativity

With thoughtful planning and a clear strategy, you can use experiential marketing to make an impact that goes far beyond the event itself.

What Happens When Your Go-to-Market Strategy Encounters the Unexpected?

Proactive scenario planning and agile execution allow B2B teams to pivot quickly, ensuring alignment and progress even when facing unforeseen challenges.

Driving Sales Excellence with AI-Enhanced Sales Coaching

Integrating AI into sales training isn’t just a technological upgrade – it’s a strategic imperative for companies aiming to thrive in today’s competitive landscape.

The Power of Praise In the Workplace

In our continuing conversation with Paul White, author of "The 5 Languages of Appreciation in the Workplace," we discuss why praise is such a powerful motivator. Words of affirmation is the top language of appreciation for nearly half of all workers. White explains why praising colleagues is not as simple or intuitive as it may seem, and why words of affirmation can't just flow from managers to subordinates.

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