Sales & Marketing Management

Domain names impact everything from discoverability to trust and credibility and they play a crucial role in brand identity. When selecting a domain name, brands must balance their ambitions, their audience and a multitude of other factors associated with brand positioning.

The agentic AI revolution represents a watershed moment for marketing professionals, automating complex decision processes and enabling autonomous optimization that reshapes what's possible in customer engagement.

Pain points along the marketing funnel aren’t new, and aren’t going away. But in a tighter economy with more choice and less patience, marketers need ways to create momentum by rewarding attention, easing decision-making, and reinforcing loyalty in real time.

Can gifting burlap sacks of four cobs of corn to customers produce a return on investment? Probably so, but entrepreneurs and corporate gifting specialists we spoke with said measuring ROI is secondary to why they do it.

Misalignment across sales, marketing and product teams translates to weaker pipeline, stalled deals and leads that don’t convert. The path to faster sales cycles and higher conversions starts with aligning teams on the three Ps: clear process, collaborative people and a shared platform.

Tom Romine, founder and CEO of Cultivate, a corporate gifting services provider, shares some emerging trends and some still common egregious errors in companies gifting strategies.

The leaders who will thrive in this next season aren’t the ones buried in AI tools. They’re the ones who show up and lead through it.

Sopro, a B2B lead generation service, published its latest findings from a survey of more than 400 B2B senior decisionmakers. Buyers are getting younger and rely more on technology than sales reps. The findings are important in shaping B2B sellers' go-to-market strategies.