February 29, 2016 12:00 AM
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
– John Wanamaker, marketing pioneer, merchant, and creator of the “money back guarantee” in 1862
February 25, 2016 12:00 AM
“Ask questions and listen; after all, you have two ears and one mouth — use them in proportion.”
Selling maxims like this are coming under serious scrutiny, and to understand why, look at the rise of insights-based selling. With an insights approach, many marketers and salespeople are wondering: where do questions fit in?
February 24, 2016 06:09 AM
Absolutely nothing impacts revenue streams more intensely in the B2B space than the effectiveness of a powerful inside sales team. Regardless of how experienced or driven your salespeople are, motivation is a key factor in driving the best results. That might come in the form of keeping low performers engaged or driving overachievers to excel even further, but pulling the best out of each member of a sales team can’t be done on autopilot; it requires a robust program of recognition and engagement.
February 22, 2016 12:00 AM
The Sales Assassin is the ultimate master of sales passion and discipline, the Sales Assassin Master (aka SAM) of your own destiny; focused on a results-driven willingness to be prepared to control your own destiny. The SAM must be a master of perseverance, self-control and must possess the spirit of being responsible and accountable for your successful performance. The path to Sales Assassin success – the path to positive thinking and to controlling your sales destiny as a SAM – begins with the 9 Belts of Sales Assassin Mastery.
February 19, 2016 07:20 AM
Delivering an interesting and engaging presentation is an art that has been practiced for hundreds, if not thousands, of years. Presenting to an audience is a way in which you can help others understand your vision, persuade them to make a purchase, convince them to join a cause, or inspire them to take action. Countless movements, revolutions and campaigns have all been sparked by a simple presentation.
February 15, 2016 08:43 AM
Charm, persistence, and the right entertainment: for many in sales, these are pillars of the profession, and nobody embodies them quite like Don Draper. “Mad Men’s” famous advertising genius may not strictly be a salesperson, but he’s become an icon to many nonetheless. If you don’t believe me, type his name into LinkedIn’s news section: there are too many articles about the Don Draper approach to winning new business/pitching/leadership for me to list.
February 12, 2016 07:09 AM
Today’s business solutions are increasingly complex. Solutions are rarely bought, delivered or deployed off the shelf. By the time a prospect engages a sales rep they are highly educated and ask questions like “How could this solution integrate with my specific set of technologies?” or “How could this be deployed internationally across many time zones and languages?”
February 11, 2016 07:00 AM
Leaders of sales teams often focus on compensation as the major motivator for reps. However, it should not be the only focus.
February 9, 2016 09:08 AM
Sales enablement is designed to address the challenges of condensed sales cycles and the demand for increased sales productivity and deal velocity. In part 1 of this two-part article, we explained why sales enablement has become such an important topic throughout the business world.
February 8, 2016 12:00 AM
Despite the ever-increasing connected world and the wealth of information at our finger-tips, the modern day sales cycle has become more difficult to implement. Companies are increasingly challenged to condense sales cycles and increase sales productivity and deal velocity. Sales enablement is designed to address these challenges.
February 5, 2016 07:00 AM
Big data and predictive analytics have empowered companies to connect with customers and prospects in ways unimaginable just five years ago. Today, the emerging field of behavioral analytics is focusing the lens on internal sales organizations. Just as the FitBit helps competitive athletes fine tune their performance by giving them steady, data-driven feedback, behavioral analytics is providing unprecedented – and often surprising – insights into what makes some teams rise to the top while others fail.
February 2, 2016 12:00 AM
Dealer, agent, reseller or intermediary – these are all names for indirect channels that arise when third parties take over sales and logistics from other suppliers. Moving down the channel, consumers prefer these middlemen, as dealer competition results in lower prices. Moving up the channel, suppliers are typically not fond of such indirect sales methods. From requesting lower prices to recommending competitor products, dealers do what they want, even if they do not admit it.
February 1, 2016 12:00 AM
I’ve spent the better part of my career growing businesses that had enormous sales and marketing operations. I’ve also seen myriad “sales enablement” strategies designed and implemented. Some were successful, many were not.
January 29, 2016 07:22 AM
According to CNNMoney, sales of mobile devices like smartphones and tablets are definitely still growing — but not nearly at the rate they were just a few short years ago. Does this mean consumers are eschewing the convenience of the mobile platform in favor of the traditional desktop and laptop PC of yesteryear? Absolutely not. PC sales have been on the decline for a while and show no signs of slowing down.
January 27, 2016 06:23 AM
Let’s think about some of the choices you may have faced in your life. These choices can span from the very serious – should I change my college major, relocate, take a new job, or get married – to the not-so-serious – what restaurant should we go to tonight?
January 25, 2016 09:18 AM
As an executive coach, I have seen all kinds of problems business owners tend to have: time management, staffing and team building to name a few. One particular issue – profitability – is a constant struggle for most executives. You may be struggling now, but read on to learn about my tips to increase profitability by 20 percent.
January 22, 2016 12:00 AM
In a previous article, Age of Unified Communications (UC) and Your CRM, I discussed the benefits of integrating a UC solution with a CRM (like Salesforce.com or SugarCRM).
January 20, 2016 06:11 AM
Editor’s Note: With the focus in today’s B2B environment on transactional and volume selling, the whale hunt is becoming a thing of the past. And yet, there are some lessons to be learned from the specialized sales practitioner who bags whales on a regular basis. This is Part III of a three-part series in which HG Data’s Chief Revenue Officer tells the stories of several whale hunters he has known and lessons to learn from them. Part I can be found here.
January 19, 2016 05:54 AM
Editor’s Note: With the focus in today’s B2B environment on transactional and volume selling, the whale hunt is becoming a thing of the past. And yet, there are some lessons to be learned from the specialized sales practitioner who bags whales on a regular basis. HG Data’s Chief Revenue Officer tells the stories of several whale hunters he has known and lessons to learn from them. This is the second part of a three-part series, which will post on consecutive days.
January 18, 2016 11:00 PM
The IMEX Group, which operates the most notable meetings and events expos each year in Frankfurt and Las Vegas, released its short list of trends and buzzwords for business in 2016. Here’s a glimpse:
Personalization — Is this just the start? People like to be treated as individuals and to tailor how they are treated, whether as an employee or a consumer.
January 18, 2016 09:11 AM
Editor’s Note: With the focus in today’s B2B environment on transactional and volume selling, the whale hunt is becoming a thing of the past. And yet, there are some lessons to be learned from the specialized sales practitioner who bags whales on a regular basis. In this three-part series, which will post on consecutive days, HG Data’s Chief Revenue Officer tells the stories of several whale hunters he has known and lessons to learn from them.
January 15, 2016 07:13 AM
If another sales quarter ends with your sales team lagging behind the target revenue number, it may be time to consider the underlying causes – and not just the symptoms.
More often than not, sales team failure is blamed on the classic “forces outside of the sales team’s control” line. We’ve all heard these refrains before: marketing didn’t train our sellers properly; the executives put in place a mediocre corporate or account strategy; or the company has bad products that the sales team is forced to sell.
January 13, 2016 06:20 AM
If you work in the sales profession or a supporting role such as sales training, sales operations or sales enablement, chances are that your work life this past year was a combination of highs and lows. Why do I say that? Well, data from CSO Insights shows that more than four in 10 sales reps miss quota. Meanwhile, the Pareto Principle is alive and well, with 13 percent of salespeople producing 87 percent of corporate revenue.
January 12, 2016 12:00 AM
One thing is certain in the new year, customers will continue to go online to avoid anyone with sales in their job title. A recent study by Forrester Research states that over 1 million sales jobs will be lost by 2020. Any salesperson that doesn’t add value, understand his or her products, or help their customer navigate through the buying process will be irrelevant or ignored.
January 11, 2016 12:00 AM
Growing up, I was a sports fanatic. I especially loved team sports, and often found my world revolving around individual training, team practices and games. From a young age, my coaches played a significant role in my life. They helped me chase goals, contribute to the team, enjoy the experience and ultimately taught me the value of being coached.