You have started a small business, but you need to market your goods, to do this you have to become a better marketer. Change is hard but we tend to regret those things that we did not do instead of the things that we did. This includes the way we market our goods. So, we need to bring this change into our marketing concept. The top three things that you need to do are;
- Experiment.
- Stop thinking that it will take something magical.
- Be consistent, not boring.
You have been doing the same thing repeatedly and getting nowhere. So, it is time to do something different. Do not be afraid to try something new. Experiment. Just because your competition is doing something one way it does not mean that way is for you. To be noticed you have to do something different. What does you brand stand for? Make that answer your mission statement. Try new things and have fun doing it.
When you are excited about something it excites others. Try different media outlets. If it works use it. If it does not work toss it out. Facebook now has Facebook live. Try using this and making person contact with your customers. Look for ways to stand out from the crowd not blending in. Do not be afraid of making mistakes as this is how you learn.
Be creative. Get creative with your marketing campaigns. Being calculated and just trying to win will not get you many customers. They will feel that you are not focusing on what they need. Just be creative and have fun doing it. If you do not know what to try just research forgetting about your serious side and, you will be surprised at what ideas will come your way. Do not say no to an idea because it seems silly. Being silly may be just what you need to boost sales.
Do not place all your eggs in one basket. Do not think that there is only one way to market your goods. Take into consideration your target audience. Set goals and work towards them. You cannot just use tactics. You have to not only take your audience into consideration but the area in which they live and work. Do not exclude any methods. Use methods that will motivate your audience to purchase what you are selling.
Understand your mission. When you understand your mission and let it define your purposes toward fulfilling that mission, people will believe in your mission as well. Look at the tools you have available to you and use them. Look at both your online and offline marketing techniques. See what is working and what is not working. You may need to get rid of some techniques and keep some. Keep adding others and eventually you will hit on the perfect marketing technique that will drive sales up.
Know your competition. While you should know your target customers, you should also know your competition. Know the competition as well as you know your customers. Learn from their sales campaigns. What seems to be working for them and what does not. Try the ones that seem to be working for them just make sure not violate the intellectual property.
Sell value. When marketing your company sell value not just the product or service. When you make the customer believe in the value of your company, they feel that you are the real deal. When this happens, sales come. If you cannot make the customer feel that your products or services are not worthy of their patronage, then they will go elsewhere.
Keep your focus on your customers. Always remember that it’s all about your customers not yourself. Yes, it is your company but without your customers you will not have a company for long. Think about what your customer wants and what they are looking for. When you make your decisions based on this, you will make sales.
Learn to understand emotional intelligence. When you recognize the emotions of your customers, you begin to know what they want from you. By doing this, you improve yourself and create a stronger business. Emotional intelligence is the ability to manage your emotions and to do the same in your customers.
You also have to be consistent. You can change your marketing technique, but your brand should always stay the same. Have a campaign mind not a one off. Market yourself so that you are true to yourself and your customers. One place that you can learn how to market yourself is an online MBA course. With this course you will learn the things that you need to know in order to run a successful marketing campaign. Getting your master’s degree in marketing will put you in the best position with which to drive your company into the future. With the added knowledge you will be able to propel your business forward with promotions.
When marketing your company, you are marketing yourself. You are the sales rep for your company. You have to be a person who can influence people. Keep yourself in a marketing state of mind. Your sales will come.
Author
Get our newsletter and digital focus reports
Stay current on learning and development trends, best practices, research, new products and technologies, case studies and much more.
