Firms are more likely to budget for salesperson training expenses. Fully 71 percent of respondents to a 2016 survey by the Sales Management Association have an annual training budget for salespeople, but just 59 percent budget for sales manager training.
This disparity decreases with firm size. Of the largest firms researched (those with more than 30 sales managers), 69 percent budget for sales manager training, compared with 73 percent that budget for salesperson training.
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