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SMM Cover Story

Workers want a future, not foosball

Would your workers rather have ping-pong or foosball tables at the office? As it turns out, the answer is neither. A 2017 study found that 86% of...

Top-performing companies do incentives differently

With everything happening in our economy, it is essential to understand which business tactics are critical for driving sales and which can be paused...

A new view of management: Where workplace motivation goes from here

A story in the Wall Street Journal in early March headlined “Smile! Your Boss Is Tracking Your Happiness” began, “Your company wants to know...

AI: The Ultimate B2B Growth Accelerator

Artificial intelligence (AI) is increasingly involved in every industry and aspect of our lives. In most cases, we have not yet reached the widely...

AI’s Role In Sales and Marketing

“What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?” That question...

Marketing Cuts Have Consequences

It was early September, late in the afternoon on a Friday, as I remember, when the company president called me into his office. It...

Trump understands the art of the incentive trip

As a businessperson, Donald J. Trump appears to be a far cry from the deal-making savant he claims to be. The New York Times...

Workplace Wellness Can Deliver a Healthy ROI

The mission of Atlanta-based Hodges-Mace, LLC, is to help its client companies communicate clearly the full details about their employee benefits package so workers...

Is free food at work a perk or a problem?

At the height of the dot-com boom in the late 1990s, much was written about the five-star-worthy cafeterias that high-tech companies created, offering free...

Key metrics can help gauge progress

The overall goal of a wellness program should be to build goodwill, create emotional buy-in, and leverage the strengths, happiness and well-being advantages, says...

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