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Sales Reps Think Salesforce’s AI Features are Awful

Sales Reps Think Salesforce’s AI Features are Awful, and They’re Right

The advent of AI has spotlighted how far Salesforce's technology has fallen behind, making it susceptible to emerging startups.
How Smart Incentives Help Teams Afford Holiday Traditions

What’s Your Plan for Recognizing Key Partners at the Holidays?

When partners feel recognized in the moments that matter most, they deliver in the moments that matter most to business. By investing in meaningful, real-world incentives now, businesses set the tone for a motivated, loyal workforce in 2026.
work life balance in sales

Quota Calls and Bedtime Stories: The New Dad Hustle

It’s not a choice between quota calls and bedtime stories. It’s about showing up where I’m needed most, in both worlds.
Human-Centric Brands Will Win the AI Era

Human-Centric Brands Will Win the AI Era

The more AI levels the playing field the more human-centric brands will win. Not because they resist the future but because they use it to bring people closer.
AI is Creating Employee Stress

AI is Creating Employee Stress

The hype over AI has a lot of workers concerned about what it means for them. Taking time to think through the human connections with AI and considering how to position it with employees will pay huge dividends.
Unlocking AI for Sales and Marketing

How Sales & Marketing Leaders Can Unlock Agentic AI’s True Potential

Too many companies treat agentic agents as apps, not teammates. The real future of agentic AI isn’t about autonomous machines replacing humans; it’s about agentic-assisted humans with true ownership of outcomes.
What Is the Brand Evolution Gap (And How Does It Impact Sales)?

What Is the Brand Evolution Gap (And How Does It Impact Sales)?

When a company’s offerings continue to evolve, but the company’s brand image, messaging and visual identity lag behind, it creates a disconnect that can decrease buyer confidence. How to beat the brand evolution gap.
What B2B Marketers Can Learn from the Cracker Barrel Misstep

What B2B Marketers Can Learn from the Cracker Barrel Misstep

The Cracker Barrel branding misstep is a warning signal about how quickly even established brands can alienate their core audience when they skip fundamental steps when examining their brand.
4 go-to-market metrics to measure

4 Metrics Go-To-Market Teams Should Care About

The best GTM teams align on a common set of metrics to ensure they move in sync and turn alignment into a powerful revenue advantage.
Creating Emails That Get Read

Creating Emails That Get Read Requires Risk-Taking

Taking risks and pouring a little bit of your soul into each cold email is the only way to cut through the noise these days.

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