Agentic AI Isn’t Ready for Marketing. Your Operating Model Still Needs to Be.
Treating AI assistants as agents inflates expectations and causes pilot programs to fail to deliver meaningful performance gains at scale. The challenge for CMOs is not simply deciding whether to adopt agentic AI. It is determining how to adopt it without damaging marketing’s credibility and performance in the process.
The WebMD Effect: How AI Search Is Redefining B2B Sales
B2B buyers are making buying decisions based on AI-driven research before they even reach out to vendors. Sales teams must adapt by learning how to support self-educated buyers, not fight them.
Leadership Practices That Retain Top Performers In A Shifting Sales Workforce
It's difficult, if not impossible, to field a high-performing sales team when you have constant turnover. With these leadership practices, sales teams can incentivize new hires to commit and top performers to stay put.
The Octopus Model: Rethinking How Sales and Marketing Organizations Make Decisions
The octopus has several innate features that are worth sales and marketing teams' noting and duplicating. That's where the Octopus Model comes in.
Why B2B Mega Events Are Going Extinct – and What’s Replacing Them
The mega tradeshows that characterized Y2K and the early aughts are diminishing in influence, as today’s attendees seek more meaningful, intimate networking and personalized content over crowded, chaotic exhibition halls.
Why Sales Investments Aren’t Translating Into Performance
Many sales leaders quietly admit performance isn’t improving at the pace they expected. Win rates stall. Sales cycles stretch. Forecast accuracy remains fragile. The problem isn’t effort. And it’s rarely talent. It’s coherence.
How Voice AI Is Redefining Sales in 2026
In a B2B environment in which buyers say they prefer a sales rep-free transaction, voice AI is disrupting the sales landscape like never before. Here’s how it's redefining sales.
Why Great Sales Strategies Still Fail – and How to Fix Them
Today’s buyers aren’t stalled because they don’t understand your product. They’re stalled because they’re overwhelmed, under-aligned and unsure how to move forward. In that environment, selling harder won’t help. But enabling clarity will.
Negotiating in the Age of GenAI: What Sales Leaders Need to Know
The reps who rely on AI outputs without questioning them will get burned. And the ones who ignore AI altogether will spend twice as long getting half as ready.
AI’s Real Impact: Elevating Seller Engagement and Motivation
Sellers who see AI as a tool for creative problem-solving - and who provide targeted training and coaching on effective use of AI - are more likely to benefit from it.
