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5 Top Techniques and Tools for New Customer Prospecting

5 Top Techniques and Tools for New Customer Prospecting

A review of some top techniques and tools for sales prospecting and their key features to help you decide which one is best for your business.
Why Personal Branding Matters for Marketing Leaders

The Brand Behind the Brand: Why Personal Branding Matters for Marketing Leaders

By investing in their personal brand, marketing leaders can strengthen their voice, extend their company’s reach and drive meaningful industry impact.
The Science of Stunning: How to Create Presentations That Demand Attention

The Science of Stunning: How to Create Presentations That Demand Attention

Cognitive science offers proven techniques to help make presentations more persuasive, memorable and action-driven. By understanding how the brain processes information, you can create and deliver content that resonates deeply with your audience.
Adapting Sales Workflows to Evolving Customer Expectations

Adapting Sales Workflows to Evolving Customer Expectations

To keep pace with, and potentially exceed, customer expectations, you must adapt your sales processes to be more agile, customer-centric and efficient.
Leverage AI to Drive Revenue Efficiency

3 Ways CEOs Can Leverage AI to Drive Revenue Efficiency

AI is not just about automation – it’s about creating deeper connections, delivering measurable outcomes and unlocking new opportunities. Three impactful ways CEOs can leverage AI to transform their approach.
What 5 Million Cold Calls Reveal About Selling in 2025

What 5 Million Cold Calls Reveal About Selling in 2025

While technology transforms how we work, human connection drives results. Organizations that build cultures around meaningful conversations supported by smart automation will thrive.
Five Questions Every CMO Needs to Ask (and Answer) In 2025

5 Questions Every CMO Needs to Ask (and Answer) In 2025

Chief marketing officers are increasingly accountable for revenue, both direct and indirect. Here are five important questions they need to ask.
In 2025, You Need Streamlined Sales Tools for AI Success

In 2025, You Need Streamlined Sales Tools for AI Success

Fragmentation of sales tech stacks is causing more harm than good. Strategic integrations and tool consolidation are crucial for making that happen.
Choosing the Right Sales Incentive Program

Choosing the Right Sales Incentive Program for 2025

By tailoring incentive program strategies to the specific needs of an industry and using data to drive continuous improvement, businesses can build strong, sustainable growth.
A modern approach to sales negotiations that protects margins

More Than Price

Buyers who say they don't have the budget are really saying they don't see enough value to justify your price. A sales rep's goal is to build such a compelling mountain of value that price reflects the tangible outcomes they will deliver.

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