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Designing a Customer-Centric Service and Support Organization

Designing a Customer-Centric Service and Support Organization

When building a customer-centric organizational structure, service leaders must consider designs that facilitate reps’ easy understanding of customer context in order to provide a quick resolution and break down silos between functions such as sales, marketing and product that hamper access to this knowledge.

The Role of Content Writing in Modern Sales Strategies

Good content is defined by the research behind it, the structure that it conforms to, as well as the absence of errors and imperfections.
Tips for Building a Strong Partner Ecosystem

Tips for Building a Strong Partner Ecosystem

Many B2B companies are building better-balanced partner programs that can maximize channel revenue. They're not abandoning underperformers, they're building them up. Here are three ways to build a stronger partner ecosystem.
Using User-Generated Content in Marketing

6 Techniques for Using User-Generated Content in Marketing

Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression.
Strategies for Ultimate Success in Sales

Strategies for Ultimate Success in Sales

To improve sales, get out of your own head and into that of your prospective customers. This can be done best by building real relationships.
Practice - Who needs practice?

Practice? Who Needs Practice?

Immersive and dynamic practice settings enable sales reps to refine their skills, build confidence and enhance their performance in real-world selling situations.
How to Make Marketing Decisions that Drive Results

How to Make Marketing Decisions that Drive Results

With the focus shifted to quality leads over quantity, revenue intelligence is a powerful tool that enables marketing teams to leverage data to get in front of the right people at the right time with the right message.
Reimagining B2B Customer Engagement in An Experience Economy

Reimagining B2B Customer Engagement in An Experience Economy

B2B buyers are transferring their consumer preferences into their jobs. Here are some methods for your B2B organization to reimagine your client experience and become an engagement leader.
Sales Marketing alignment

Marketing and Sales Still Aren’t Aligned

Misalignment between sales and marketing continues to drag on performance of these crucial functions. Here's how to get them working together.
The Power of Personalization in B2B Marketing Strategies

The Power of Personalization in B2B Marketing Strategies

Personalized marketing for business-to-business (B2B) can feel tricky. Knowing to what extent personalization is relevant and how to apply it can be a constant learning experience.

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