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Why CMOs Should Champion Employee Engagement

Why CMOs Should Champion Employee Engagement

Data and analytics are going to transform the understanding and evaluation of the employee experience. The CMO has a critical role in this transformation.
Creating a Culture of Empowerment For Sales Teams Amid the Great Resignation

Train to Retain

Knowing how to attract, develop and retain high-level talent is invaluable amid the current market environment. The presence of a reliable, coach-like manager who displays a commitment to their personal development will make sellers a lot less inclined to seek employment elsewhere.
Breaking Down Barriers: Becoming a Sales Leader as a Black Woman

Breaking Down Barriers: Becoming a Sales Leader as a Black Woman

Black women who are sales managers shouldn’t be the exception; we should be part of the rule. Here are the three ways I was able to break down those barriers on my journey to becoming a sales manager.
How Can You Be a Better Partner? Heart Alignment

How Can You Be a Better Partner? Heart Alignment

Building strong relationships with your clients to gain their business might be goal No. 1, but if you’re not modeling heart alignment in every interaction, you won’t achieve your desired results.
The Cure for Demo Anxiety

The Cure for Demo Anxiety

It's real and it's not good. To truly solve for demo anxiety, teams must implement solutions for both their people and technology.
How to Create a Connection Between Your Brand and Your B2B Customer

How to Create a Connection Between Your Brand and Your B2B Customer

Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective.
How to Align Your Email Messaging With Sales Conversations

How to Align Your Email Messaging With Sales Conversations

Aligning your marketing and sales teams is crucial, as companies with aligned teams are 67% more efficient at closing deals and achieve up to 38% higher win rates in sales.
To Beat the ‘Great Resignation’ Begin with a New Hiring Paradigm

To Beat the ‘Great Resignation,’ Begin with a New Hiring Paradigm

Successfully navigating the biggest worker movement since the industrial revolution requires a holistic view of staff and asking leadership teams essential questions to clarify the future.
To Convey More Value to Buyers, Ask the Right Questions

To Convey More Value to Buyers, Ask the Right Questions

Your reps' ability to convey meaningful value is what keeps potential clients engaged and mo­tivated throughout the process and thus more likely to say yes. It all starts with asking the right questions.
6 Steps to Launching Your Customer Health Dashboard

6 Steps to Launching Your Customer Health Dashboard

Customer health dashboards are one of the critical keys to durable revenue growth. However, creating an effective customer health score and supporting dashboard is not a one-time project.

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