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The best way to support buyers making high-quality purchases with little regret is for marketing and sales to work together in an interconnected manner to help buyers progress through the buying process.

Implementing AI in your business can unlock new ideas and outcomes, providing a competitive edge. These four strategies can help you make the best use of the AI system and maximize the potential of your workflow.

Sales leaders can use a data-driven analytics strategy used in golf to make decisions about sales support investments.

These five essential marketing trends and strategies can give your business a competitive edge in a crowded market.

Salespeople must constantly adapt to a rapidly changing landscape to remain successful. In today’s competitive sales landscape, these five key traits are essential to sales success.

Hybrid events give event professionals infinite opportunities to create fresh, personalized, interactive event experiences and digital hooks for capturing attendee interest and delivering event value. Here's how event and meeting planners can build the right budget for a hybrid format.

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter.

Using “you” puts the focus right where it needs to be: on the prospect’s own needs. It’s an incredibly effective example of tapping into how we think – and how our brains function – to optimize prospect engagement.

If you’re wondering why your content strategy isn’t reaching the heights you hoped it would, you’re probably making one of these common content marketing mistakes.

Somewhere along the journey from hard sell to sales funnel, we have lost a key skill in the seller’s toolkit: the close. A closer look at what we're struggling with.