Creative Problem-Solving Starts with Better Defining the Problem
When it comes to finding innovative solutions to customers' problems, correctly defining the problem is the necessary first step.
From Reel to Real: A Fisherman’s Guide to Authentic Marketing
Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time.
How to Align with CFOs in this ‘Show Me’ Year for B2B Marketers
Chief marketing officers not only have to succeed, they have to be able to prove it to the CEO, CFO and the board with measurable results. They'll do best if they are aligned with their CFOs throughout the process.
5 Simple Gestures That Can Make an Initial Client Meeting Unforgettable
Grand gestures or massive mistakes will certainly impact the memorability of a first business meeting. More often than not, its success hinges on the culmination of subtler details.
Prospecting Emails Work: Here’s How to Write Them
In today's digital world, the cold email landscape plays a crucial role in email outreach and lead generation strategies. Here's how to make the most of the opportunities it presents.
7 Winning Strategies to Shorten Your B2B Sales Cycle
From identifying potential leads, to successfully sealing the deal, here's a comprehensive guide to winning tactics that make your sales cycle less complex.
Creating a Culture of Continuous Improvement Through AI and Communication
AI-driven project management tools can be used to enhance your operations and embrace a culture of continuous improvement.
Digital Transformation Must Be Viewed as a Continuous Journey
By focusing on processes, organizations can navigate the ever-evolving challenges of the digital age, ensuring longevity and sustained success in a competitive landscape.
Getting Selling Down to a Science – Data Science, That Is
The seller who genuinely understands their client wins consistently. Doing this in a systematic, repeatable and predictable way is what separates the best from the rest.
How to Craft Compelling Sales Videos That Convert
Video messages can help B2B sellers cut through the clutter. Here's a primer on creating effective video messages without a Hollywood-sized budget.
