Defining the real buyer
Today’s buyers expect us to speak to them personally, not in their general direction. Increasingly, customers want businesses to know what they want before...
Why You Need Social Influencers
Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their...
How full does your pipeline need to be?
How many sales leads do you need? Christopher Ryan, CEO of Fusion Marketing Partners, says a blog he posted a couple of years ago...
It’s not cost, it’s worth
Asking what marketing costs is the wrong question. Asking instead what it’s worth provides a much better answer, states marketing blogger Matt Heinz.
“Many marketers...
A farewell to yawns
Why do so many brands botch their storytelling? Too many forget the story part, says Gaston Tourn, chief marketing officer for the social networking...
Rush to execute leads to lack of marketing strategy
According to HubSpot, 63 percent of B2B marketers are concerned about getting more leads, yet nearly half cannot prove their marketing efforts are worth...
Online provides opportunity for B2B companies
The ecommerce platform BigCommerce recently released its 2018 B2B Ecommerce Report. Based on a survey of more than 500 retailers who either do only...
Befriending the voices that matter most
Who are the influencers in your industry — the voices you seek out for trends and insights that help you shape your go-to-market or product development...
6 barriers that prevent revenue growth
When sales are flagging or the competition is taking some of a company’s market share, the knee-jerk reaction is to demand a better product...
Evolve with your customers or get left behind
The only thing constant is change.
We are bombarded with thousands of marketing messages a day. With all of this noise, it’s becoming harder for...
