Harnessing Technological Innovations and the Power of Data
How to harness technological innovations and the power that data brings to your company.
Set Customer Experience Goals and Strategies to Support Your Culture
By defining a compelling mission and vision, setting specific outcomes-based goals, crafting actionable plans, and monitoring the most important KPIs, you can cultivate a culture that prioritizes and satisfies customers at every interaction.
Fostering a Customer-Centric Culture
In the first of a five-part series, learn how companies can harness the power of a customer-centric mindset and employee engagement to drive success in today's market.
Unlocking the Power of Personalization: Mastering Customer Segmentation
Implementing and refining a customer segmentation strategy is crucial for maximizing marketing effectiveness and achieving better business outcomes.
Integrating Short-form Video into Your B2B Marketing Strategy
As the landscape of B2B marketing is being transformed by short-form video, it’s critical to understand its benefits, strategic creation and measurement of success.
Solve Customer Problems by Focusing on ‘Who Does What by How Much?’
Asking, "who does what by how much?” ensures your team will focus on producing fewer products and solutions that don’t work. It also ensures they get to know their customers better.
Interactive Advertising Is Revolutionizing B2B Engagement
Through user participation and providing a personalized experience for the customer, interactive advertising is introducing a shift in B2B marketing postulates.
Five Lessons from the Olympics for Your Sales Teams
As we see athletes reach the pinnacle of physical and mental strength, pay heed to the lessons you can apply to your sales team to improve their performance and results.
Are You Paying Attention to Your Customer Alumni?
Companies rarely pay enough attention to when a customer stops being an active customer. Here's why it's important to do so.
Overcoming Your Sales Team’s Resistance to CRM
Is your sales team not making full use of its CRM system? A new approach to training can foster empowerment and adoption, boosting performance and your ROI.
