7 Ways to Maximize ROI in the Social Media Era for B2B Markets
Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms.
The ROI of Chatbots
Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness.
Steady Growth in Challenging Times Requires Analysis and Leadership
Sustaining growth can be difficult but it doesn’t have to be impossible or painful. Here's what companies that succeed do.
Beyond the AI Mirage: How Marketers Can Turn Potential into Performance
Despite its immense potential, AI adoption in marketing is hampered by several critical factors. Overcoming the FOMO mindset and addressing the barriers of understanding, privacy, and integration are critical steps in unlocking AI’s full potential.
The Concept of NetWeaving is About to Explode
Any person who has the courage to put together a virtual NetWeaving meeting will experience an outcome that will rank among some of your best of all time.
The Concept of NetWeaving Is About to Explode
The key to gaining referrals rests almost entirely on creating Trusted Relationships with key centers of influence, as well as with current clients. NetWeaving will accomplish this faster and more effectively than any other strategy.
Perpetual Planning and Continuous Improvement: The New Business Reality
Applying Perpetual Planning and Continuous Improvement practices to your business operations is the best way to achieve durable year-over-year desired outcomes.
The Art of Balancing Humans and AI in Modern Marketing
Artificial intelligence is becoming an essential marketing tool, but it's important to strike an equilibrium between automation and human ingenuity.
The Art of Salesmanship
Unless you take the time to better understand your clients as individuals, you’ll probably fail to assess their needs effectively.
Elevating Women in Sales: A Path to Success and Inclusion
As a former chief revenue officer of multiple high-growth tech businesses, I’ve personally witnessed the transformative impact elevating women in sales can have on an organization – not only on the bottom line but also on company culture and innovation.
