The Big Secret of Innovation
Entrepreneurs must learn to act as process leaders rather than subject matter experts, and must deliberately and methodically work through the process. To master the big secret of innovation, incorporate this eight-stage framework, which we’ve named the Simplexity Process.
Setting Yourself Up for a Year of Success with Gratitude
When expressed in a personalized and authentic way, gratitude has the ability to create a better client experience, show customers how much you value them, and create a bond between the giver and receiver.
Your Incentive or Loyalty Program Can Get Smarter
Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation.
2023 B2B Digital Marketing Trends
As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.
Happy Employees, Happy Customers
Good customer experience starts with good employee experience. When employees aren’t happy at work, their interactions with customers suffer as a result, which can have detrimental repercussions for a business and its reputation.
Employees Crave Development
By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. Here’s how to create a meaningful training program that achieves actual results.
How to Sell in a Hybrid Environment
As sales teams continue to revisit tried and true sales processes and tactics, here are a few pointers to consider when thinking about sales in a hybrid environment.
10 Ways to Use Buyer Intent Data for B2B Sales Teams
By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.
The Difference Between Sales and Presales
By understanding the differences between sales and presales and how they work in unison, businesses can better engage with customers in more meaningful ways that can move the needle in conversion.
How a Founder-Led Sales Strategy Can Work Wonders for Your B2B Startup
When a startup CEO is willing (and able) to lead by example and take the lead on a company’s sales directives, everything else tends to fall into place. Here’s how a founder-led sales strategy can work wonders for your B2B startup's upward growth trajectory.
