What Is Omnichannel Marketing And Why Should You Be Doing It?
In a world where convenience is king and complete flexibility is expected, businesses that are not seamlessly connecting their various sales and marketing channels are likely to lose out to their more agile competitors.
When AI Is Just Part of the Team
Zoom experienced meteoric growth right out of the pandemic starting gate. AI-powered sales coaching helped them scale at a record pace.
How to Turn Remote Sales Teams Into Soft Skills Superstars
Almost one-third of employers report having lost business as a direct result of poor employee communication or client handling. Soft skills should be part of any training regimen.
The Importance of Owning Your Audience
Marketers should strive to “own their audience,” which requires direct communication (not on outside platforms) to build relationships.
Innovative Companies Start by Creating a Career Development Path
If you want repeat business, you must have a high level of customer satisfaction. If you want to achieve customer satisfaction, you need an engaged, motivated workforce.
8 KPIs for Onboarding Glory
With so much riding on sales onboarding, companies need to closely monitor and measure onboarding success by defining and tracking onboarding Key Performance Indicators (KPIs).
Focus on These Metrics to Ignite Your Sales Growth
The eight sales metrics that matter most, along with ideas to implement them within your overall sales strategy.
How to Use Lead Nurturing Content to Close Sales
Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals.
3 Platforms for Showcasing Your Authentic Brand Videos
Video marketing is a great way to show off your brand’s genuine essence and, as a result, connect with your audience on a deeper level. Just make sure your video makes sense for the platform.
Understanding the Three Stages of the Buyer’s Journey and Audience Behavior
Now more than ever, companies should consider each stage of the buyer’s journey to fully capture leads every step of the way leading up to a purchase.
