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Dun & Bradstreet CM) Stacy Greiner

The New Wave of Digital Marketing

Dun and Bradstreet Chief Marketing Officer Stacy Greiner discusses the proliferation of digital marketing tools and how her company helps clients deliver a unified buying experience that is personalized for buyers.

B2B Content Marketing Comes of Age

B2B content marketing is less about sales and more about creating a strong connection with existing and potential customers.

3 Key Questions to Win the Complex Sale

Great B2B salespeople focus on the right deals and leave unqualified prospects for reps who are content spinning their wheels.
Orchestrating a Humanized Account-Based Marketing Strategy

Orchestrating a Humanized Account-Based Marketing Strategy

Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision.

3 Ways to Propel Sales Growth During a Crisis

Sales teams that flourished rather than famished in the COVID year have these key differentiators.

4 Steps to Smarter Hiring

Underperformance by an employee is often the sign of a hiring mistake. Building a strong talent base begins with hiring the right people.
How Sales Teams Can Tap Into the Power of Asynchronous Communication

How Sales Teams Can Tap Into the Power of Asynchronous Communication

Managers can improve the impact of in-person communications by supplementing them with asynchronous communication that can be viewed and shared wherever and whenever the salesperson needs it.

3 Properties and a Report: A Smarketing Love Story

If you’re looking to use the HubSpot CRM for sales and marketing (smarketing), this story is for you.

What B2B Sales Enablement Looks Like in a Post-COVID Environment

What does the pandemic-induced digital shift mean for the future of B2B sales? Here are three key takeaways.
In the new world of digital selling, it is critical that your proposal clearly articulates how your product meets the needs of your customer.

Customer Expectations Have Risen. Do Your RFPs Rise to the Challenge?

In the new world of digital selling, it is critical that your request for proposal clearly articulates how your product meets the needs of your customer.

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