Is Sales a Science or an Art?
How companies can align sales teams’ behaviors with a scientific approach to create a successful sales program.
Even Top Brands Need to Keep Reinventing Themselves
Customers are far less steadfast in their devotion than they were just two years ago. As customers evolve, brands need to evolve as well so their messaging is in line with customers' desires.
When to Hire That First Sales Rep
When should a startup hire its first sales rep? Fortunately, there are some clear indications as to when the right time hits.
5 Ways CMOs Can Benefit from Adopting Innovative Technology to Source Suppliers
AI’s ability to manage complex data sets and to interpret intent means it’s ideally placed to help CMOs source the services they need.
How Do You Know If Your Sales Enablement Is Working?
Sales enablement has become a must-have revenue growth lever for companies around the world. The key is to have an enablement plan that’s aligned with your company’s top growth priorities.
How the Media Landscape Is Changing as the New Normal Approaches
Marketing agencies must seize every opportunity to scale advertising performance and maximize their value to clients in 2022 and beyond. These three truths are important to keep in mind.
Debunking the Myths of Artificial Intelligence: A Sales Rep’s Guide
Bots are not set to take over the human element of B2B sales. When you unveil AI for what it truly is, it should be a thing to love.
Mental Health in Marketing: How to Turn a Moment Into a Movement
The pandemic has created a parallel mental health crisis. If the marketing industry hopes to achieve progress, the workplace must support employees’ mental well-being.
Stumbling on Your SEO Efforts? Try Some Video Magic.
Video can become one of your most important marketing tools. Here are some best practices to consider as you start producing and showcasing a repository of one-of-a-kind videos to enhance your SEO strategy.
5 Trends for Marketers from Marketers
Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.
