Special Report

Your Brand Manifesto connects your big-picture vision with the on-the-ground actions that drive measurable growth. It's a living, breathing declaration of how your business will show up in the world.

In a fast-changing world shaped by artificial intelligence and augmented reality, the companies that lean into credibility will dominate the market in the coming year and beyond. But credibility cannot be manufactured. It has to be earned.

The CMO-CFO relationship is where growth momentum stalls. When finance and marketing operate from a shared definition of growth, the organization moves faster, invests smarter and builds more resilient brands.

In B2B marketing, where relationship-building and clear communication drive success, accessibility isn’t a nice-to-have. It’s a competitive advantage waiting to be claimed.

In SalesFuel's survey of B2B sales reps, sales managers receive high marks overall, but areas for improvement include adoption of AI in all aspects of sales.

The best sales managers balance results with relationships.. They score highly in key areas of leadership, including communication, empathy and motivation.

Gallup reports that 70% of team engagement is directly influenced by the manager. Yet the SalesFuel study alarmingly reveals that a quarter of sellers say their manager fails to inspire them. It's up to sales managers to recognize personal motivators of each team member and offer rewards accordingly.

While many reps experiment with AI tools, few understand where it fits into their company's sales ecosystem. Top-performing sales teams in the (near) future won't be the ones with the most data, they'll be the ones who know how to think critically, act ethically and sell intelligently in partnership with AI.

Four in 10 high-performing B2B sales reps say they receive new job offers at least twice per year. Here are here are seven key priorities sales leaders need to focus on to keep their top performers.