Mapping the Mindsets Behind Competing AI Predictions
Making sense of AI isn’t about making the right prediction — it’s about appreciating the perspectives and biases behind who’s talking, why they believe what they do, and where they land in a spectrum of perspectives, understanding that each have their own basket of opportunities.
GenAI, Data and Market-Shaping Skills
CMOs who invest in upskilling their teams, embrace GenAI and prioritize data-driven decision-making will be best positioned to navigate uncertainty and lead their organizations to new heights.
The 10 Components of a Successful Brand Manifesto
Your Brand Manifesto connects your big-picture vision with the on-the-ground actions that drive measurable growth. It's a living, breathing declaration of how your business will show up in the world.
Leading with Credibility
In a fast-changing world shaped by artificial intelligence and augmented reality, the companies that lean into credibility will dominate the market in the coming year and beyond. But credibility cannot be manufactured. It has to be earned.
Reframing How CMOs and CFOs Interact
The CMO-CFO relationship is where growth momentum stalls. When finance and marketing operate from a shared definition of growth, the organization moves faster, invests smarter and builds more resilient brands.
How to Make Your Marketing More Accessible
In B2B marketing, where relationship-building and clear communication drive success, accessibility isn’t a nice-to-have. It’s a competitive advantage waiting to be claimed.
How Reps Rate Their Bosses, Teammates and Training
In SalesFuel's survey of B2B sales reps, sales managers receive high marks overall, but areas for improvement include adoption of AI in all aspects of sales.
Who’s the Best Sales Manager They’ve Ever Had?
The best sales managers balance results with relationships.. They score highly in key areas of leadership, including communication, empathy and motivation.
The Motivation Mismatch: Why Commission Isn’t Enough Anymore
Gallup reports that 70% of team engagement is directly influenced by the manager. Yet the SalesFuel study alarmingly reveals that a quarter of sellers say their manager fails to inspire them. It's up to sales managers to recognize personal motivators of each team member and offer rewards accordingly.
What’s Driving AI Adoption (and Avoidance)
While many reps experiment with AI tools, few understand where it fits into their company's sales ecosystem. Top-performing sales teams in the (near) future won't be the ones with the most data, they'll be the ones who know how to think critically, act ethically and sell intelligently in partnership with AI.
