Non-cash incentives and regular recognition are table stakes in a work world that is increasingly remote, actively disengaged and unafraid to set work boundaries.
The COVID-19 pandemic turned “Zoom” into a verb and proved to be a boon for sales of everything from alcohol and pets to home...
Perhaps more than any other incentive category, travel and experiential incentives foster the work/life balance and the employee-centric culture that is so pervasive in...
Just as gift cards surged in popularity when the pandemic sent a majority of workers to home offices, incentive points programs also found new...
Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly.
An electrical products distributor that offered mid-tier channel partners a group travel program realized a 23% increase in projected sales growth.
A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies.
Forming channel partnerships is distinctly different than growing them. Here are 9 steps for each effort.
Not all channel partnerships are alike. Some aren't even designed with increasing sales as the top priority. Knowing the different types of channel partnerships will help you get it right.
Taking a “don’t ask, don’t tell” approach to employee disengagement hurts both the employee and the employer. Better to have candid conversations that address the issues and determine if a win-win solution can be reached.