Special Report

Whether you’re managing a global reseller network or a handful of regional affiliates, the right gift — delivered the right way — can move relationships from transactional to transformational.

It's good to stand out with your corporate gifting strategy, but understanding the trends and why they are commonly deployed is equally important.

Workers who feel more valued, are more motivated, less burned out, and more likely to stay with an employer. The statistics on the impact of employee gifting are convincing that it needs to be part of your culture.

Statistics on corporate gifting's impact on employee relationships tell the tale: higher client retention and increased value.

Attendees at this year’s Gartner SEO and Sales Leader Conference were inundated with one overarching message: Artificial intelligence is changing how B2B sales teams operate and you need to develop your AI adoption strategy now. In fact, now is late to get started.

In his keynote address, Gartner for Sales Vice President Analyst Dan Gottlieb said companies that fail to develop a formal AI for sales adoption strategy and that fail to hire with AI skills in mind will be left behind.

As CSOs look ahead to the second half of the year, there are three strategy shifts they should consider to meet their 2025 goals.

The role of the CSO continues to evolve, requiring a forward-thinking approach that goes beyond traditional sales metrics to drive long-term growth and success.

CSOs will be most effective in their first year by focusing on four critical areas: establishing priorities quickly, understanding your environment and role, building relationships and your personal brand, and delivering on priorities in the first year and beyond.

By embracing a growth mindset, resilience and a willingness to take risks, sellers can unlock their full potential and drive exceptional results.