Seven Steps to Understanding your Business and Monetizing Analytics
The concept of Big Data" has sales and marketing executives abuzz over its potential, but the approach to date has been inadequate. Earlier Big...
Selling While Holding to Your Price
A customer or client may sing praises for your product and his firm’s relationship with you. At the same time he may insist that...
Probortunities
Standing on the football field in the fall of 2011, hours before a Baltimore Ravens game against the Pittsburgh Steelers, I reached out to...
Top Performers – Jan-Feb 2015
Atomic clock
Go where the wind takes you with the Navihawk A-T. With atomic clock synchronization for superior accuracy, this perpetual calendar chronograph receives radio...
Product Reviews – Jan-Feb 2015
Consumer research and a number of studies on workplace recognition show that gift cards remain one of the most popular methods of rewarding top...
How to spread your brand message
At every step along the adoption process, the many forms of “media” employed, whether human or inanimate, communicate messages about the company brand. The...
5 steps to move your brand from head to heart
Most B2B companies use standard communications vehicles to inform people about the company brand. The company sends out an email, a newsletter, a “talking...
Minding your Qs and your Ps
Every marketer has heard of the four “Ps” of marketing: product, place, price and promotion. In their book “The People Powered Brand: A Blueprint...
What is a considered purchase?
As the term suggests, a considered purchase is a good or service that a customer thinks about and analyzes before acquiring. Evaluation is usually...
The People Powered Brand
Before we go any further, it is important to agree on one key fact:
marketing and selling products or services in the business-to-business environment is...
