Two fool-proof methods for getting buy-in
Two methods work the best when it comes to getting buy-in for new content marketing projects or additional budget.
The Pilot
If you present your content...
Meet your new team member: director of content
Someone or some team in your organization needs to own the content initiative or it may be doomed to fail before it even starts....
Why video is the rising star of B2B content marketing
One of the most compelling benefits of content marketing is the flexibility it provides organizations to connect with audiences in a variety of different...
The C word – What is Content Marketing?
It goes by many names: custom publishing, custom media, private media, branded content, brand journalism and inbound marketing to name a few. Joe Pulizzi,...
Trust is the headwater for a stream of success
In the middle of Jim Dougherty’s first week as CEO of Intralinks, a company that provides secure Web-based electronic deal rooms, one of the...
Employee engagement: the significant statistics behind the philosophy
Employee engagement — it’s often iterated, but rarely initiated. Review any organization that has earned a “best place to work” designation and you’ll discover a common...
More companies mix meetings with incentive travel
Six out of 10 companies offer travel rewards to top performers and nine out of 10 conduct offsite business meetings. Since the economic collapse...
Steady use of incentive travel predicted for 2014
Increased optimism in the overall economy is expected to have a positive impact on companies’ ability to plan and implement incentive travel programs in...
5 strategies for small marketing teams
In his latest book, “David and Goliath: Underdogs, Misfits, and the Art of Battling Giants,” author Malcom Gladwell argues that a reexamination of the...
Happy customers are your best salespeople
The great thing about your existing customers is that they can bring you more customers. “Happy customers have the power to influence your potential...
